Pardot specialist - Study guides, Class notes & Summaries

Pardot Specialist Exam Questions and Answers (Latest Update 2025)

Explain the purpose of the Prospect Lifecycle Report : Provides a visual representation of the organization's sales funnel monthover-month (tracking from visitors, to prospects, to marketing qualified leads [MQL], to sales qualified leads [SQL], to won deals). By reviewing the report, you will have an idea of how well your marketing and sales organizations are working together, as well as areas for improvement. Individual reports can be used to gauge the prospect's journey through th...

You'll find tracking code inside what object in Pardot? : Campaigns In order for an unidentified visitor to your website to become a prospect in Pardot, they must: : Provide their email address in a form that's connected to Pardot (either directly or through a form handler) If you want to send an email to a group of prospects in Pardot, you would send a : : List What is the difference between Pardot and Salesforce campaigns? 2 | P a g e : Pardot campaigns track a prospect's first ...

True or False: Can a Pardot Administrator manually reset a user's password? : False Where can you view Email Usage? : Admin > Overview What information is available in the Email Usage Table? : Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Emails Sent, All Emails Where can the Administrator add a Whitelist IP Range? : Admin > Security > Add Whitelist New Range + 2 | P a g e What percentage of surveyed marketers stated that personal...

Describe what a visitor is : A visitor is an unidentified person to a website (no email address) What kind of visitor data is collected? : - IP address and DNS reverse lookup information - WHOIS lookup on IP to see who owns it - Full legal name and geographic location Describe the methods for a visitor to become a prospect. : - Capturing information via a form - Capturing information via a form handler - Capturing information via a landing page 2 | P a g e - Any link click from a Par...

VISITORS) How does Pardot track visitor & prospect data? (6) : Cookies Embedded tracking code Landing Pages Forms & Form Handlers IP Address / DNS Reverse Lookup WHOIS IP Lookup (VISITORS) What is a visitor? : Unidentified No email (VISITORS) What visitor data is collected? 2 | P a g e : Full legal name Geographical Location IP Address / DNS reverse lookup WHOIS lookup on IP to find owner but NOT EMAIL (VISITORS) How does a visitor become a prospect? : Form or Form Handler Lan...

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler correct answersC What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling correct a...

T or F: in Pardot, an email address is necessary in order to become a prospect : True Anonymous Visitor : someone who has visited a page with your Pardot tracking code on it, but hasn't converted to a prospect yet Prospect : visitors who have an associated email address in Pardot Form Handler : connect pardot to your external forms so that you can send the relevant prospect info into pardot 2 | P a g e T or F: Form Handlers includes needing to ass code to a website to grab all data...

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler : C What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling 2 | P a g e : C ...

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