Mktg 396 final - Study guides, Class notes & Summaries

ATHABASCA UNIVERSIY MKTG 396 FINAL EXAM NEW REVIEW SOLUTIONS (2022/2023).

ATHABASCA UNIVERSIY MKTG 396 FINAL EXAM NEW REVIEW SOLUTIONS (2022/2023).

product Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need service an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything Market Offerings combination of products, services, information, or experiences offered to a market to satisfy a need or want Marketing Mix Product, Price, Place, Promotion pure tangible good s...

associated services/augmented product - Additional services or features that enhance the core product brand associations - Mental links between a brand and its attributes or benefits brand awareness - Extent to which consumers are familiar with a brand brand dilution - Weakening of a brand through unsuccessful brand extensions brand equity - Value and strength of a brand in the marketplace brand extension - Using an existing brand name for a new product category brand licensing...

Define marketing and describe the five-step model of the marketing process. (textbook, pp. 5–7) Create value for customers and build relationships   Understand the marketplace and customer needs and wants.  Design a customer-driven marketing strategy.  Construct an integrated marketing program that deliver superior value.  Build profitable relationship and create customer delight. Capture value from customer in return  Capture value for customers to create profits a...

Define marketing and describe the five-step model of the marketing process. (textbook, pp. 5–7) Create value for customers and build relationships   Understand the marketplace and customer needs and wants.  Design a customer-driven marketing strategy.  Construct an integrated marketing program that deliver superior value.  Build profitable relationship and create customer delight. Capture value from customer in return  Capture value for customers to create profits a...

ATHABASCA UNIVERSITY MKTG 396 ACTUAL FINAL LATEST EXAM REVIEW UPDATED DEFINATION OF TERMS.

MKTG 396 Final Exam questions and answers complete solution graded A+ 2024/2025