Mktg 3340 ch 2 - Study guides, Class notes & Summaries

mktg again 3340 Review Practice Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference b...

MKTG 3340 Ch. 2 DSM Final Exam Prediction Questions 2024. __________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current mar...

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

MKTG 3340 Ch. 2 DSM__________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current market segments without changing the produc...

MKTG 3340 Ch. 2__________ refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. A. Market segmentation B. A value chain C. Market penetration D. A value delivery network - correct answer A A value chain is best defined as __________. A. company growth that is achieved by increasing sales of current products to current market segments without changing the product B...

MKTG 3340 CH. 2strategic planning - correct answer the process of developing and maintaining a strategic fit between the organization's goals and capabilities, and its changing marketing opportunities. first step in strategic planning - correct answer defining the company's mission second step in strategic planning - correct answer setting company objectives and goals third step in strategic planning - correct answer designing the business portfolio fourth step in strategic plannin...

MKTG 3340 - Ch. 5consumer buyer behavior - correct answer the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption factors influencing consumer behavior - correct answer cultural, social, personal, psychological cultural - correct answer culture, subculture, social class social - correct answer groups and social networks, family, roles and status personal - correct answer age and life-cycle stage, occupation, economic si...