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Mkt misc - Study guides, Class notes & Summaries

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Tool Summary #4 ALL SOLUTION LATEST 2022 EDITION 100% CORRECT GUARANTEED GRADE A+

  • Tool Summary #4 ALL SOLUTION LATEST 2022 EDITION 100% CORRECT GUARANTEED GRADE A+

  • Summary • 3 pages • 2022
  • 1. State the 5 assumptions 1. Think like an entrepreneur 2. Assume that industry conditions can be shaped and are NOT given 3. DO NOT FOCUS on competition in mature industries 4. FOCUS on total solution sought by bulk of customers 5. FOCUS on the commonalities in what customers value NOT THE DIFFERENCES 2. Explain the procedure Step 1: Select the two largest segments for your market Step 2: Identify Factors of Competition Step 3: Map the Performance on an X and Y A...
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