Mkt 415 topic 4 - Study guides, Class notes & Summaries

MKT 415 Topic 5 DQ 4

This is a CLC assignment. Write a paper of 750-1,000 words in which your group develops and describes a media plan and budget for a local big box retailer for a 3-day sale. The media plan should consider all appropriate forms of marketing communications including traditional print and broadcast media, Internet-based digital marketing, and in store advertising. Use the same product or service from Topic 3. Discuss any ethical concerns that your marketing team may have during this campaign. Addr...

Topic5 DQ4 Explainhowsocialmediaoutletsareemergingasthedominantalternativemediaformillennials

Topic4 DQ4 Discuss the advantages and disadvantages of television advertising.

MKT 415 Topic4 DQ3 Explain the difference between reach, coverage, and frequency, and provide examples of each.

MKT 415 Topic4 DQ 1 Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.

Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.

MKT 415 Topic5 DQ4 Explain how social media outlets are emerging as the dominant alternative media for millennial.

MKT 415 Topic4 DQ2 Assume you were on the committee for a local library. What would you recommend to increase interest in the library and usage of its services? Provide detail to support your decision.