Mkt 315 assignment - Study guides, Class notes & Summaries

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MKT 315 Topic 8 Assignment; Global Marketing Factors

MKT 315 Topic 8 Assignment; Global Marketing Factors
Other • 2 pages • 2021
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Thepurposeofthisassignmentistoidentifyfactorsthatmustbeconsideredwhenconductingglobal marketingcampaigns. Forthisassignment,imagineyouworkforaU.S.-basedorganizationthatsellshouseholdappliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address thefollowing: 1. DiscusshowyouwouldmodifythepersonalsellingapproachbasedupontheBraziliantarget mark...