Mba 645 quiz 4 - Study guides, Class notes & Summaries

MBA 645 8-2 Quiz. Attempt Score 20 / 20 - A Overall Grade (Highest Attempt) 20 / 20 - A Question 1 2 / 2 points Identify key stakeholders’ groups of a brand. Select all that apply. Question options: Suppliers and vendors to your company Local and state government agencies Shareholders of your company Employees of your company The communities where you do business The suppliers of competitors in the industry Question 2 2 / 2 points Which of the following are valid consumer research methods? Sel...

MBA 645 4 Quiz Overall Grade (Highest Attempt) 20 / 20 - A product - is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. 5 Product Levels of Customer Value Hierarchy - core benefit basic product expected product augmented product potential product core benefit - the service or benefit the customer is really buying basic product - the simple...

MBA 645 Quiz 4 Questions with Correct Answers Accuracy *** search characteristics - Answer characteristics the buyer can evaluate before purchase. ***credence qualities - Answer attributes that customers may be unable to evaluate even after purchasing and consuming a service ***Distinctive Characteristics of Services - Answer intangibility, inseparability, variability, perishability ***experience qualities - Answer characters the buyer can evaluate after purchasing ***hybrid offering - A...

product - uis anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. u5 Product Levels of Customer Value Hierarchy - ucore benefit basic product expected product augmented product potential product ucore benefit - uthe service or benefit the customer is really buying ubasic product - uthe simplest form of a product uexpected product - ueverythi...

product correct answers is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. 5 Product Levels of Customer Value Hierarchy correct answers core benefit basic product expected product augmented product potential product core benefit correct answers the service or benefit the customer is really buying basic product correct answers the simplest f...