Exam 2 mkt 3340 - Study guides, Class notes & Summaries

MKT 3340 Exam 2 Correct Questions & Answers(graded A) PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond simil...

MKT 3340 EXAM 2 Questions and Answers

MKT 3340 (Marketing Research) Exam #2 Final Exam Review Questions and Answers

MKT 3340 Exam 2 Questions with Complete Answers

MKT 3340 Exam 1 Correct QuestioFormal definition of Marketing - ANSWER process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER exchange exchange - ANSWER people giving up something to receive something they would rather have What is the 4 P's of marketing - ANSWER price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creati...

MKT 3340 EXAM 2 Questions and Answers

MKT 3340 Final Exam Correct What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence ...

Observation - ANSWER Does not involve questioning respondents - Involves recording respondent's actions - Setting is important (natural vs. contrived) - Advantages: objective, accurate Communication - ANSWER Involves questioning respondents - Involves respondents in completing a questionnaire - Advantages: versatility, speed, cost Data collected through observation - ANSWER Retail store traffic Shopper behavior Expressive behavior Verbal behavior Physical objects Structure - A...

MKT 3340 Final exam review correct 100% What is the Procedure for Drawing a sample? - ANSWER Step 1: Define the target population - Target population: Section you are interested in studying. Step 2: Identify the sampling frame. Step 3: Select a sampling procedure. Step 4: Determine the sample size. Step 5: Select the sample elements. Step 6: Collect the data from the designated elements Define Target population - ANSWER - Population is denoted by (N) - Researchers must be very c...