Digital merchandising - Study guides, Class notes & Summaries

ARE 136 CH 2, ARE 136 CH 3, ARE 136 CH 4, ARE 136 CH 5, ARE 136 CH 6, ARE 136 CH 7, ARE 136 CH 1 Exam Questions and Answers 9. Advertising changed commerce, but not society - Answer-b. False 1. Media fragmentation is a big plus for consumers but a disadvantage for advertisers and agencies - Answer-a. True 2. The underlying role and purpose of advertising and promotion has changed drastically and will continue to change. - Answer-b. False 3. Despite the explosion of new media in recent ye...

color a powerful and effective tool of visual merchandising that is often considered the strongest motivation for shopping digital displays hi-tech displays that are frequently being used in place of static, printed images of products, brands and logos to engage shoppers while in the store display a presentation of merchandise that presents the visual and artistic aspects of a product to target a specific group of customers fixtures Permanent or movable store furnishings...

Direct marketing - Answer connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - Answer LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - Answer direct marketing through print, video, or digital cata...

Music Business .......................................................... 112 Music in Performance.......................................... 113-118 Business Accounting...........................................................119-121 Business Administration ......................................121-125 Business Technology...........................................125-130 Finance – Banking ..............................................130-132 International Business ........................

Earned Media - correct answer Which of the following media types is deemed "most credible" by consumers? Which media type would you use to realize the fastest short-terms gains? - correct answer Paid Media Websites, email, and blogs all fall under which category? - correct answer Owned Media The launch of browser software like Netscape and Internet Explorer is considered the start of the internet bubble because: - correct answer It enabled commercial businesses to ...

Category Tactics goal - ANSWER-Choose a specific ACTION to achieve a specific STRATEGY based upon the role the category plays To determine tactics, retailers must review... - ANSWER-•Destination •Routine •Occasional/Seasonal •Convenience What are the 5 tactic areas? - ANSWER-•Assortment •Pricing •Promotion •Merchandising •Micro-marketing In the assortment tactic, the Category Management Team decides to... - ANSWER-•Maintain the Assortment •Eliminate Pr...

STR 581 WEEK 6 FINAL STRATEGIC PLAN (STUDY GUIDE) the Final Strategic Plan. The Final Strategic Plan contains the elements of all the previous weeks' components and incorporates instructor feedback. The strategic recommendations will be evaluated and the best options chosen for recommendation. The final strategic plan presentation contains: Table of Contents Executive Summary (350 to 700 words; include in the speaker's notes) Target delivers framework for decision compensation in ...

EUNICE Glo-bus Participant's Guide with questions and 100% sure answers Each decision period in Glo-Bus represents a year What kinds of decisions will you make 1. Decisions relating to the design and performance of your company's two products (21 decisions) 2. Assembly operations and workforce compensation (up to 8 decisions for each product) 3. Pricing and marketing ( 7 decisions for cameras and 6 for drones) 4. Corporate social responsibility and citizenshi...

DECA Finance Exam Questions and Answers Already Graded A debtor-creditor relationship A debtor is someone who owes a financial obligation (a "debt") to another, known as the creditor. Interest must be charged. affinity fraud - Affinity fraud refers to investment scams that prey upon members of identifiable groups, such as religious or ethnic communities, the elderly, or professional groups. - The fraudsters who promote affinity scams frequently are - or pretend to be - members of the group. -...