Buad 332 exam 3 questions - Study guides, Class notes & Summaries

BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified What is the simple definition of marketing? - Correct Answers managing profitable customer relationships goals of marketing activity - Correct Answers 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Correct Answers A social and managerial process by which individuals and groups obtain what they need and want through creating...

BUAD 332 EXAM QUESTIONS WITH CORRECT DETAILED ANSWERS LATEST UPDATE value proposition - Answer-the set of benefits or values that a company promises to deliver to consumers to satisfy their needs EX: what does BMW offer its customers? what else do marketing managers do? - Answer-once they decide who the target market is, and what the value proposition should be, they have to figure out how to execute their marketing strategy how do marketing managers execute this marketing strategy? - ...

BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+ Marketing Intermediaries - Answer-help the company promote, sell, and distribute its products to final buyers -resellers (amazon) -physical distribution firms (fedex) -marketing services agencies (Tombras) -financial intermediaries (TVA credit union) Customers - Answer-five types of markets that purchase a company's good sand services 1. consumer markets 2. business markets 3. reseller markets 4. gove...

BUAD 332 EXAM 1 TEST BANK QUESTIONS WITH ALL CORRECT ANSWERS what is a macro environment? - Answer-- Larger societal forces that affect the microenvironment - to understand the changing market opportunities Who are actors in the microenvironment? - Answer-the company, suppliers, marketing intermediaries, customers, competitors, and publics who are market intermediaries? - Answer-help the company to promote, sell, and distribute its goods to final buyers What are the 5 types of market...

Amazon and Expedia are best described as ______ that sell products and services directly to final buyers via the Internet - Answer- E-tailers After determining its advertising objectives, the company's next step in developing an advertising program are _________. - Answer- Set its advertising budget Developing an effective message strategy begins with identifying ______ that can be used as advertising appeals - Answer- Customer benefits For which of the following reasons is Walmart cla...