Buad 307 final - Study guides, Class notes & Summaries

BUAD 307 Final Exam Questions Lars Perner Questions And Answers A movie theater offers "matinee" movie showing on weekdays between 2:00-6:00 p.m. priced at $6.50 rather than the regular price of $11.75 charged at other times. This represents: ANS Implicit price discrimination. An infomercial suggests that the convection oven being hyped would likely sell for close to $350 in retail stores but that they are "not even charging $275." This message is likely intended to: ANS Provid...

BUAD 307 Final Exam Questions With Correct Answers Understand basic types of social media (3) - answerThree types of social media that all aim to 1) allow members to promote themselves 2) allow sites to gain members 3) allow companies to promote products/services to potential consumers on the site. The three types of social media are Social Networks, Media-Sharing Sites, and Thought Sharing Blogs. Social networks are like facebook or linkedin where users to promote relationships, professio...

BUAD 307 Final Exam Questions And Answers With Latest Quiz Three Components of a Product ANS Core Customer Value (Solves a problem or need), Actual Product (Physical Attributes), Associated Services (Non-Physical Attributes) The Seven "P's" of Marketing ANS 1. Product Elements 2. Price 3. Promotion / Education 4. Place and Time 5. Processes and Systems 6. People 7. Physical Environment 4 Consumer Products ANS Specialty Products (Strong Preferences), Shopping Products (Co...

The model of advertising encoding and decoding discussed in class: a. Includes a vulnerability to the effects of "noise." b. Is used to determine how to most effectively implement sales promotion. c. Is used to examine a brand's location on the S-shaped curve of advertising effectiveness. d. Suggests that the use of triggers will be ineffective during the maturity phase of the product life cycle. e. Predicts that the effectiveness of encoding will be proportional to the natural logari...

BUAD 307 Final Exam Questions With Correct Answers Actual Product vs Services - answerActual Product: - brand name - packaging quality level - features Services: - support - warranty Types of products - answer- Convenience products - Shopping products - Specialty products - unsought products Convenience products - answer- Buy frequently & immediately - Low priced - Many purchase locations - Includes: Staple goods Impulse goods Emergency goods Shopping products - answer- Buy l...

USC BUAD 307 Final Exam Questions With Correct Answers Customer value - answerthe relationship between benefits and the sacrifice necessary to obtain those benefits considerations in determining suitability for e-commerce - answer- value to bulk ratio: high value, low weight items are more easily shipped - absolute margin (price/profit margin) - convenience to customer and willingess to pay for convenience - ability to evaluate quality online - not cost-effective for sellers (ex: paper ...

BUAD 307 Final Exam Questions With Correct Answers What is brand equity? - answerThe value a company gains from its name recognition and associations when compared to other brands or a generic equivalent. A company's most valuable asset. Separates brands from products. Simple definition explains its value. Customer Based Brand Equity - answerProduct = thing on the shelf Brand = idea in the mind Keller's Brand Equity Model — CBBE Model - answerPyramid's base is brand identity (who ...

USC BUAD 307 Final Exam Questions With Correct Answers Three Dimensions of a Product - answerAugmented, Core, Branded Difference between services and tangible goods - answerIntangibility, Inseparability, Heterogeneity, Perishable 4 Elements of a Successful CSM Program - answerOffering, Funding Mechanism, Employee Management, System Support Differentiate between Product Width and Depth - answerBreadth: Number of product lines offered by a firm Depth: Number of categories within a product...

USC BUAD 307 Marketing Final Questions And Answers All Are Correct Tests Describe the components of a product. ANS • Product- is anything that is of value to a consumer and can be offered through a voluntary marketing exchange. • At the center is core customer value- the basic problem solving benefits that customers are seeking. • Convert the core value into actual product- features, design, and quality level. • Associated service (augmented product)- include the nonphysical aspe...

BUAD 307 FINAL EXAM QUESTIONS AND ANSWERS GRADED A+ The model of advertising encoding and decoding discussed in class: a. Includes a vulnerability to the effects of "noise." b. Is used to determine how to most effectively implement sales promotion. c. Is used to examine a brand's location on the S-shaped curve of advertising effectiveness. d. Suggests that the use of triggers will be ineffective during the maturity phase of the product life cycle. e. Predicts that the effectiveness...