MKT225
California University Of Pennsylvania
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MKTG225 Quiz 2 with Answers Grade A+
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MKTG225 Quiz 2 with Answers Grade A+ 
 
Question 1 
Because of technology enabled product development, product life cycles are much shorter now, and companies are constantly reiterating and thinking of new ideas. Which “crack in product centricity” captures this? 
Your Answer	Score	Explanation 
 
Commoditization	Correct 1.00 Globalization 
Saturation Innovation 
Total	1.00 / 1.00 
 
Question 2 
Which of the following is NOT a crack in the product centric approach? 
 
Your Answer	Score	Explan...
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