MGCR 331
American Academy Of Mcallister Institute
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Grab Answers MGCR 331
- Exam (elaborations) • 4 pages • 2022
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1. (3 points) How has Grab achieved growth spurts through strategic pivoting? What
factors are essential for successful pivoting?
In the beginning, Grab created an app that taxi companies could use to manage order
requests more efficiently with the potential to reduce their processing times from 30
minutes to 3 minutes. However, most taxi companies were not interested in using
Grab’s program.
After that (by 2012), a large competitor named Taxi Monger invested in lots of
advertisements t...
Exam (elaborations)
Grab Answers MGCR 331
Last document update:
ago
1. (3 points) How has Grab achieved growth spurts through strategic pivoting? What factors are essential for successful pivoting? In the beginning, Grab created an app that taxi companies could use to manage order requests more efficiently with the potential to reduce their processing times from 30 minutes to 3 minutes. However, most taxi companies were not interested in using Grab’s program. After that (by 2012), a large competitor named Taxi Monger invested in lots of advertisements t...
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