MKT 315
Southern New Hampshire University
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MKT 315MKT 315 FINAL 2023 latest
- Exam (elaborations) • 15 pages • 2023
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- $9.49
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Keywords 
When selecting keywords to target that align to our given website’s theme, it is important 
to take several factors into consideration. These factors include location, products being sold, and 
atmosphere, among other things. For Coffee Shop Worldwide Roasts, I chose to focus on the 
following five words/phrases to track trends (screenshots below): “coffee shop Lafayette”, 
“café”, “coffee roast”, “Irish coffee”, and “latte”. 
Audit 
To ensure that we are optimiz...
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