BUS 100
Liberty University
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Affiliate Marketing QUESTIONS WITH VERIFIED ANSWERS 2023.
- Exam (elaborations) • 3 pages • 2023
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Affiliate Marketing QUESTIONS 
WITH VERIFIED ANSWERS 
2023. 
1. What is affiliate marketing? 
The process of earning a commission by promoting other people's (or company's) products. 
2. What is an affiliate program? 
Sponsoring websites provide rewards to participating websites for directing traffic to their site 
3. main players involved in 
affiliate marketing and 
their roles. 
¥ Advertisers (Merchants) 
¥ Publishers - Affiliates 
¥ Consumers 
4. How does the process 
work? 
first party...
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TEST BANK FOR MARKETING MANAGEMENT 15th EDITION BY KELLER
- Exam (elaborations) • 21 pages • 2023
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TEST BANK FOR 
MARKETING 
MANAGEMENT 15th 
EDITION BY KELLER 
1 
A Framework for Marketing Management, 6e, Global Edition (Kotler) 
Chapter 1 Scope of Marketing for New Realities 
1) Which of the following statements about marketing is TRUE? 
A) It is of little importance when products are standardized. 
B) It can help create jobs in the economy by increasing demand for goods and services. 
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. 
D) It is not...
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