MKT 305

Kaplan University

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Principles of Marketing

Dr. Philip T. Kotler, Gary Armstrong

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MKT 305 PRINCIPLE OF MARKETING
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Analyzing the Marketing Environment Consumer Markets and Buyer Behavior Business Markets and Business Buyer Behavior Customer Value-Driven Marketing Strategy: Creating Value for Targeted consumers Final Test Bank

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Exam (elaborations) MKT 305 Chapter 3 Analyzing the Marketing Environment

Exam (elaborations) MKT 305 Chapter 3 Analyzing the Marketing Environment
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Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) marketing environment B) marketing orientation C) strategic planning D) target markets E) marketing mix Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve its customers. Difficulty: ...