Hospitality Management
Art Institute Of California
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY
IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
ABSTRACT
Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
Thesis
THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA ABSTRACT Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
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