MKT 410
Arizona State University
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MKT-410 FINAL EXAM
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The degree to which a company can capture profits from its innovation - Basically, how quickly and easily competitors can imitate it - Answer-Appropriability
Which general factors make it difficult to copy a company's innovation anyway? - Answer-- Rare knowledge underlines the technology
- The company has unique experiences
- The company has great pool of talent
Many Innovations are relatively easy to copy.... So, most countries offer legal protection for intellectual property: - Answer...
Exam (elaborations)
MKT-410 FINAL EXAM
Last document update:
ago
The degree to which a company can capture profits from its innovation - Basically, how quickly and easily competitors can imitate it - Answer-Appropriability Which general factors make it difficult to copy a company's innovation anyway? - Answer-- Rare knowledge underlines the technology - The company has unique experiences - The company has great pool of talent Many Innovations are relatively easy to copy.... So, most countries offer legal protection for intellectual property: - Answer...
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