HSA 305 QUIZ 1 / HSA305 QUIZ 1: GRADED A | 100% CORRECT |STRAYERHSA 305 QUIZ 1
• Question 1
4 out of 4 points
The results of a focus group conducted to gather consumer reaction to a product or proposal are an example of:
Answer
• Question 2
4 out of 4 points
What...
hsa 305 quiz 1 • question 1 4 out of 4 points the results of a focus group conducted to gather consumer reaction to a product or proposal are an example of answer
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HSA 305 QUIZ 1
Question 1
4 out of 4 points
The results of a focus group conducted to gather consumer reaction to a
product or proposal are an example of:
Answer
Correct
Answer: primary data.
Question 2
4 out of 4 points
What does the marketing skill of distribution require?
Answer
Correct
Answer: The ability to choose places where products/services will be
readily available to customers.
Question 3
4 out of 4 points
The purpose of the “modern marketer” begins with:
Answer
Correct
Answer: the consumer.
Question 4
4 out of 4 points
The traditional 4Ps in the marketing mix are product, price, promotion and:
Answer
Correct
Answer: place.
Question 5
, 4 out of 4 points
Designing messages, choosing media and evaluating outcomes of marketing
efforts are aspects of which marketing skill?
Answer
Correct Answer:
Advertising.
Question 6
4 out of 4 points
The use of incentives to stimulate trial or purchase of a product or services is
which marketing skill?
Answer
Correct Answer:
Sales promotion.
Question 7
4 out of 4 points
A person who presents medical information from the Internet to a physician is
an example of today’s:
Answer
Correct
Answer: consumer as producer.
Question 8
4 out of 4 points
A hospital that encourages customers to perceive it as having the best patient
services is demonstrating:
Answer
Correct
Answer: positioning.
Question 9
4 out of 4 points
Value is the fundamental concept underlying modern marketing and must be
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