STRAYER UNIVERSITY - PRINCIPLES OF MARKETING MKT 100 EXAM 1 (CHAPTERS 1-8) / STRAYER UNIVERSITY - PRINCIPLES OF MARKETING MKT100 EXAM 1 (CHAPTERS 1-8): GRADED A | 100% CORRECT |STRAYER
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STRAYER UNIVERSITY - PRINCIPLES OF MARKETING MKT 100 EXAM 1 (CHAPTERS 1-8) / STRAYER UNIVERSITY - PRINCIPLES OF MARKETING MKT100 EXAM 1 (CHAPTERS 1-8): GRADED A | 100% CORRECT |STRAYER 1. Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative th...
strayer university principles of marketing mkt 100 exam 1 chapters 1 8
1 hannah and ellen rely on consistent messages received via word of mouth
and are older and more conserva
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STRAYER UNIVERSITY - PRINCIPLES OF
MARKETING MKT 100 EXAM 1 (CHAPTERS 1-8)
1. Hannah and Ellen rely on consistent messages received via word of mouth,
and are older and more conservative than other customers of Product X.
Hannah and Ellen most likely most likely fall into which of the following
categories?
A late majority
2. The _____ are a group of approximately 10-15% of the population who is so
influential that the loss of one of these customers costs the firm more than
the loss of later adopters.
Early adopters
3. If a company wants to be innovative, which strategy are they most likely to
use?
Product development
4. What term refers to the group of people who are the most risk averse,
skeptical of new products, and stereotypically lower in income?
Laggards
, 5. In which phase of the Product Life Cycle is customer awareness getting
stronger, and there may be some buzz in the marketplace?
Market growth
6. Why can a store brand offer decent quality for lower prices?
Lower advertising costs because they can advertise for free in the
store
7. A brand name whose image is waning is less of a liability in which
approach?
House of brands
8. One way marketers get customers to relate to brands is by creating a brand
_____, such as Apple’s classification as ‘exciting’ or how Gillette is action
oriented.
Personality
9. Harley Davidson user groups are an example of _____.
A brand community
10.Which is an example of co-branding?
Brembo brakes are in Aston Martins
11.______ are mostly comprised of experience and credence qualities.
Services
12.A _______ is the general term used to describe both goods and services
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