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MKT 100 FINAL EXAM 2 SPRING 2020 COMPLETE ANSWERS / MKT100 FINAL EXAM 2 SPRING 2020 COMPLETE ANSWERS: GRADED A | 100% CORRECT |STRAYER$19.99
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MKT 100 FINAL EXAM 2 SPRING 2020 COMPLETE ANSWERS / MKT100 FINAL EXAM 2 SPRING 2020 COMPLETE ANSWERS: GRADED A | 100% CORRECT |STRAYER
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Course
MKT 100 (MKT100)
Institution
STRAYER UNIVERSITY
MKT 100 FINAL EXAM 2 SPRING 2020 COMPLETE ANSWERS / MKT100 FINAL EXAM 2 SPRING 2020 COMPLETE ANSWERS: GRADED A | 100% CORRECT |STRAYERQuestion 1 Which channel function is most visible to the customer? • Question 2 Consumers are said to pull goods through the channel, whereas trading partners ____...
question 1 which channel function is most visible to the customer • question 2 consumers are said to pull goods through the channel
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MKT 100 (MKT100)
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MKT 100 FINAL EXAM 2; SPRING 2020 COMPLETE ANSWERS
Question 1
5 out of 5 points
Which channel function is most visible to the customer?
Selected
Answer:
retaili
ng
Correct
Answer:
retaili
ng
Question 2
5 out of 5 points
Consumers are said to pull goods through the channel, whereas trading partners
__________ the goods from the manufacturer on down the food chain.
Selected
Answer:
pus
h
Correct
Answer:
pus
h
Question 3
5 out of 5 points
The downstream partners that help a company reach consumers comprise the
Selected
Answer:
channel
members.
Correct
Answer:
channel
members.
Question 4
5 out of 5 points
When the decisions seem overwhelming, we should simplify and remember that the key
to marketing is to think about the
Selected
Answer:
custom
er.
, Correct
Answer:
custom
er.
Question 5
5 out of 5 points
A lot of research has demonstrated that there is a relationship between the __________ of
employees and that of customers.
Selected
Answer:
satisfacti
on
Correct
Answer:
satisfacti
on
Question 6
5 out of 5 points
Which of the following pieces of information is found in scanner data?
Correct
Answer:
the quantities
bought
Question 7
5 out of 5 points
__________ is the idea that the price (on the sticker) is much higher than the referent.
Selected
Answer:
Sticker
shock
Correct
Answer:
Sticker
shock
Question 8
5 out of 5 points
A price's role as a cue is so strong that prices are known to contribute to the formation
of __________ prior to a purchase.
Selected
Answer:
expectati
ons
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