MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1: GRADED A | 100% CORRECT |STRAYER
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Course
MKT 100 (MKT100)
Institution
STRAYER UNIVERSITY
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1: GRADED A | 100% CORRECT |STRAYER
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1
• Question 1
A brand name whose image is waning is less of a liability in which approach?
• Question 2
...
A brand name whose image is waning is less of a liability in which approach?
Selected Answer: C.
house of brands
Correct Answer: C.
house of brands
Question 2
5 out of 5 points
Which is an example of co-branding?
Selected Answer: D.
Brembo brakes are in Aston Martins
Correct Answer: D.
Brembo brakes are in Aston Martins
Question 3
5 out of 5 points
Which is not an example of brand extensions?
Selected Answer: B.
Chrysler advertises it’s vehicles have Bluetooth
Correct Answer: B.
Chrysler advertises it’s vehicles have Bluetooth
Question 4
5 out of 5 points
Why can a store brand offer decent quality for lower prices?
Selected Answer: C.
lower advertising costs because they can advertise for free in the store
Correct Answer: C.
lower advertising costs because they can advertise for free in the store
, Question 5
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