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Summary week three assignment org d.docx Nike Innovation Ashford University ORG 8801: Organization Design For Innovation Nike Innovation In the athletic realm of the world, it is essential to be innovative. Innovation is crucial in the athletic world as what$4.99
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Summary week three assignment org d.docx Nike Innovation Ashford University ORG 8801: Organization Design For Innovation Nike Innovation In the athletic realm of the world, it is essential to be innovative. Innovation is crucial in the athletic world as what
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week three assignment org Nike Innovation Ashford University ORG 8801: Organization Design For Innovation Nike Innovation In the athletic realm of the world, it is essential to be innovative. Innovation is crucial in the athletic world as what people do and wear is often dictated by others. N...
week three assignment org ddocx nike innovation ashford university org 8801 organization design for innovation nike innovation in the athletic realm of the world
it is essential to be innovativ
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Running head: NIKE INNOVATION 1
Nike Innovation
Ashford University
ORG 8801: Organization Design For Innovation
, NIKE INNOVATION 2
Nike Innovation
In the athletic realm of the world, it is essential to be innovative. Innovation is crucial in
the athletic world as what people do and wear is often dictated by others. Nike is a company that
has become synonymous with innovation. Innovation at Nike has made it the juggernaut it is
today. Based on Nike's innovation, they have created a company ideology of being the best and
"just do it." They have also innovated a way to implement star athletes from every major sport to
sponsor and wear its merchandise. The innovation and success at Nike created the first athlete
billionaire in Michael Jordan. The success of Michael Jordan in the '90s is synonymous with the
success at Nike, and they did this with innovative products and innovative marketing and
commercials. This paper will cover the success that Nike has had over the past twenty years
based on its way of being creative and being trendsetters in the athletic forum, from sneakers to
workout essentials. This paper will also suggest a design thinking methodology that can help
Nike prosper and be more innovative. In closing, this paper will show how the company as a
whole at Nike influences the organization to be creative.
Just Do It
For years Nike has been considered one of the most innovative companies in the world.
The mantra of doing it is a symbol of the companies innovation as the do it phrase symbolizes
that you can do anything that you put your mind, body, and soul in. "Suddenly, they realized that
they need to come out with something to encounter the perception of the public by introducing -
'Just Do It' campaign, which gives the spirit of doing something without hesitation." (Nayak,
2017). Nike has also used the do it phrase to not only inspire the world but to inspire innovation
in its workplace. Nike has also spent numerous amounts of money in implementing a plan to
make sure that its consumers, athletes, stakeholders all knew that the brand is infamous for its
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