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Summary Restoration Affiliates.docx Restoration Affiliates Unit4Written Assignment BUS 5117 University of the People In 2011 Rich Piltch, founder and CEO of ARS, a service and reconstruction frim in New England and the owners of three other restoration and$7.49
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Summary Restoration Affiliates.docx Restoration Affiliates Unit4Written Assignment BUS 5117 University of the People In 2011 Rich Piltch, founder and CEO of ARS, a service and reconstruction frim in New England and the owners of three other restoration and
Restoration A Restoration Affiliates Unit4Written Assignment BUS 5117 University of the People In 2011 Rich Piltch, founder and CEO of ARS, a service and reconstruction frim in New England and the owners of three other restoration and reconstruction companies founded Restoration Affiliates (R...
restoration affiliatesdocx restoration affiliates unit4written assignment bus 5117 university of the people in 2011 rich piltch
a service and reconstruction frim in new e
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Running Header: RESTORATION AFFILIATES 1
Restoration Affiliates
Unit4Written Assignment
BUS 5117
University of the People
In 2011 Rich Piltch, founder and CEO of ARS, a service and reconstruction frim in
New England and the owners of three other restoration and reconstruction companies
founded Restoration Affiliates (RA), a network of independent, full-service disaster
restoration companies. RA was formed to compete against the big national firms by providing
, RESTORATION AFFILIATES 2
a national service solution to its customers. “Value chain charts the path through which
products and services are created and eventually sold to customers”, Ketchen and Short
(2012). I will discuss the value chain and carry out a SWOT analysis for RA in this paper.
Value chain consists of primary and secondary activities, the primary activities
include actions that are directly involved in creating and distributing goods and services
while the secondary activities are not directly involved in the creation of a product but
provides support for primary activities, Ketchen and Short (2012). For RA primary activities
include:
A process that involves a 24 hour live voice response to incoming calls from
customers to determine the severity of the damage, before any action is taken.
The marketing and sales functions of RA are to be executed properly to ensure
that customers are convinced to purchase the services offered by the company.
The actual service of restoration and cleanup of the damages for the
customers.
The secondary activities include:
The founders of RA set the firm up as a limited liability company which
means that all members were equal shareholders and hence equal
responsibility for the organization’s success and failure. Members were given
opportunity to corporate with each other to provide commercial and residential
restoration, repair and reconstruction services to the regional and national
accounts with the highest service workmanship, communication, and ethical
standard.
Membership – Members have to be a privately owned, independent and
commercially focused firm with a dedicated marketing personnel and a
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