MKT 100 Midterm Exam 1 / MKT100 Midterm Exam 1 ( Version-2, New, 2020): Principles of Marketing: Strayer University (100% Correct)(SATISFACTION GUARANTEED, Check REVIEWS of my 1000 Plus Clients)
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Course
MKT 100 Principles of Marketing
Institution
Strayer University
MKT 100 Exam 1
• Question 1
5 out of 5 points
A brand name whose image is waning is less of a liability in which approach?
Selected Answer: C.
house of brands
Correct Answer: C.
house of brands
• Question 2
5 out of 5 points
Which is an example of co-branding?
Selecte...
mkt 100 exam 1 • question 1 5 out of 5 points a brand name whose image is waning is less of a liability in which approach selected answer c house of brands correct answer c house of
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MKT 100 Principles of Marketing
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MKT 100 Exam 1
Question 1
5 out of 5 points
A brand name whose image is waning is less of a liability in which
approach?
Selected C.
Answer: house of
brands
Correct C.
Answer: house of
brands
Question 2
5 out of 5 points
Which is an example of co-branding?
Selected D.
Answer: Brembo brakes are in Aston
Martins
Correct D.
Answer: Brembo brakes are in Aston
Martins
Question 3
5 out of 5 points
Which is not an example of brand extensions?
Selected B.
Answer: Chrysler advertises it’s vehicles have
Bluetooth
Correct B.
Answer: Chrysler advertises it’s vehicles have
Bluetooth
Question 4
5 out of 5 points
, Why can a store brand offer decent quality for lower prices?
Selected C.
Answer: lower advertising costs because they can advertise for
free in the store
Correct C.
Answer: lower advertising costs because they can advertise for
free in the store
Question 5
5 out of 5 points
Brand 123 has customers in many countries purchasing its bicycles, but its
managers are unsure if the brand is truly a “global brand.” What percent
of a global brand’s revenue should come from other countries?
Selected B
Answer: .
30
%
Correct B
Answer: .
30
%
Question 6
5 out of 5 points
To write a positioning statement, you should answer all of the following
questions EXCEPT:
Selected D.
Answer: What are your
weaknesses?
Correct D.
Answer: What are your
weaknesses?
Question 7
5 out of 5 points
Jen is developing the positioning statement for a brand. In a meeting, the
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