Mang3778 Final Exam Questions With
Correct Answers
Software that is free and whos code can be accessed and potentially modified by anyone is
referred to as - answer✔open source software
the term "content adjacency" refers to - answer✔A concern that an advertisement will run near
offensive material, embarrassing an advertiser and/or degrading their products or brands
what does the acronym cpm stand for - answer✔cost per thousand impressions
which of the following is an example of a free rider problem - answer✔Facebook users can load
content directly to Twitter, but Twitter does not allow Facebook to collect data about the
content
________ refers to the act of taking a job traditionally performed by a designated agent (usually
an employee) and outsourcing it to an undefined, generally large group of people in the form of
an open call - answer✔crowdsourcing
The deep Web refers to: - answer✔sites that cannot be indexed by Google and other search
engines.
Users of Google and other search engines are said to be on a hunt because they: - answer✔are
there to seek information to drive a specific action.
Developers who make applications create _____ that have the potential to add value to
Facebook beyond what the firm itself provides to its users. - answer✔complementary benefits
which of the following did not help create demand for rent the runway - answer✔Flash sales
sites were on the rise, creating tremendous interest in the flash-sales model of Rent the
Runway
At Rent the Runway, customers arriving at the site via ________________ media have a much
higher (reported as high as 200 percent) conversion rate than customers arriving via
_____________ media. - answer✔earned, paid
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most e-commerce shoppers buy brands they are already familiar; however, __________
percent of rent the runway customers rent brands theyve never bought before - answer✔98
select the equation that is true of most firms with a profitable customer base -
answer✔customer acquisition costs < CLV = NPV (future customer profits)
rent the runways rental and subscription models were a huge success until the govern 19
pandemic brought them to a screeching halt in 2020. To whether the decrease in business,
hymen - answer✔continued operating at the same capacity in hoped that the economy would
turn around quickly
which of the following is not true about mobile app development - answer✔Mobile apps are
considered far easier to develop than websites, in fact, most managers can create robust apps
using drag-and-drop tools.
_________ is a set of standards for exchanging messages containing formatted data between
computer applications - answer✔EDI
what are the applications for firms that do not have common data systems with consistent
formats across their enterprise - answer✔they struggle to maintain their value chain efficiently
Firmware refers to - answer✔control software stored on nonvolatile memory chips.
_____ perform the work that users and firms are directly interested in accomplishing and can
be thought of as places where a user's real work is done. - answer✔applications
a(n) ________ is an application that includes an editor, a debugger, and a complier, among
other tools - answer✔integrated development environment
______ refers to a software package that integrates the many functions of a business, such as
accounting, finance, inventory management, and human resources - answer✔Enterprise
Resource Planning
which of the following functions is likely to be performed by enterprise software -
answer✔Inventory tracking
Systems that use data created by other systems to provide reporting in analysis for
organizational decisionmaking are called _______ systems - answer✔business intelligence
what are software development methodologies? - answer✔methods to divide tasks related to
software creation and deployment up into tasks targeted at building better products with
stronger product management guidelines and techniques
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