Exam (elaborations)
DMI MODULE 1 – INTRO TO MARKETING EXAM
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DMI MODULE 1 – INTRO TO MARKETING EXAM....
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DMI MODULE 1 – INTRO TO MARKETINGEXAM
ANSWER: Digital Marketing utilizing digital technology or new media to
accomplish corporate objectives.
The answer to outbound marketing conventional strategy that makes use of
advertising in the mainstream media. The company or marketer starts this push
strategy by exposing advertisements to as many individuals as possible in the
hopes that some of them will find them compelling. It is therefore more costly
and more difficult to track.
ANSWER: Encourage Product Recall attempting to raise awareness of your
product or service by repeatedly sending a message to a particular demographic.
accomplished by repetition and audience reach.
Instead of employing more conventional methods that include going out to
acquire customers' attention, including making a sales call, inbound marketing
involves ANSWER marketing activities that attract customers' interest through
blogs, Twitter, LinkedIn, and other online sites. The goal of inbound marketing
is to draw in customers who are already considering your goods or services so
they will actively seek you out and interact.
Influencers, blogs, subjects, cookie monitoring, and SEO all help marketers
connect with a particular audience and draw them to you.
Which three categories of media are used in digital marketing? ANSWER
Media that is owned, paid for, and earned
Owned Media: ANSWER: Content produced and managed by an organization
on the internet. For instance, the business made pages on LinkedIn or Facebook.
Paid Advertising: A ANSWER any kind of media intended to charge for brand
promotion. This refers to online content that is purchased by an advertiser,
including sponsored keywords, display adverts, and sponsorships.
, ANSWER Content that people voluntarily engage with without any effort to
increase attention is known as earned media. This type of marketing strategy
encourages consumers to talk about goods or services by using a public
relations or publicity approach. Compared to paid advertising, this type of
media establishes trust much more quickly and efficiently.
Conventional Media: A ANSWER the conventional or established ways of
mass communication, particularly in contrast to digital techniques. This refers to
media that was not created in the digital age. Direct marketing, outdoor
advertising, print, television, radio, and "word of mouth" recommendations are
examples of traditional marketing media.
ANSWER: Direct Marketing This entails the manufacturer marketing and
selling directly to the final consumer, without the involvement of any other
media owners. For example, it includes coupons, brochures, postcards or flyers,
and any other print materials that are sent to a customer's hand or mailbox.
ANSWER: Print Advertising This type of advertising reaches customers and
potential customers through physically printed materials like magazines,
brochures, and newspapers.
ANSWER: Outdoor Advertising These include billboards (also known as 48
sheets or the even bigger 96 sheets), bus stops and smaller locations (also
known as 6 sheets), bus sides, building wraps and installations, and more. They
are comparable to print but on a greater scale.
Answer: Broadcast Advertising It is the main source of income for commercial
radio and television stations and is referred to as on-air advertising. Radio,
television, movies, product placement, and program sponsorship are a few
examples.
Referral: ANSWER These frequently occur on their own. Through word-of-
mouth recommendations from current consumers, this marketing strategy
entails promoting goods and services to prospective clients. For example, it has
sponsorship discounts and fidelity cards with coupons.
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