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Test bank for Consumer Behavior; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl, ISBN No; 9780137652167 ,all 15 Chapters Covered (NEWEST 2024)$16.99
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Test bank for Consumer Behavior; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl, ISBN No; 9780137652167 ,all 15 Chapters Covered (NEWEST 2024)
Course
Consumer Behaviour; Buying, Having and Being
Institution
Consumer Behaviour; Buying, Having And Being
Test bank for Consumer Behavior; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl, ISBN No; 9780137652167 ,all 15 Chapters Covered (NEWEST 2024)
Test bank for Consumer Behaviour; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl,
ISBN No; 9780137652167, all 15 Chapters Covered (NEWEST 2024)
STUDYGUIDESOLUTIONS
, Test bank for Consumer Behaviour; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl,
ISBN No; 9780137652167, all 15 Chapters Covered (NEWEST 2024)
Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter
1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn2their i nterests in
music or clothing, how they spend their leisure time, and even their attitudes about soc ial issues, to be able to
categorize consumers according to their lifestyles. This sort of informatio n is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
2ANSWER: B
Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate a dditional
sales of particular items. From2a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER:2 A
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice2president of marketing for a local tour guide company. He2is concerned that h
STUDYGUIDESOLUTIONS
, Test bank for Consumer Behaviour; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl,
ISBN No; 9780137652167, all 15 Chapters Covered (NEWEST 2024)
is customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
STUDYGUIDESOLUTIONS
, Test bank for Consumer Behaviour; Buying, Having and Being 9th Canadian Edition by Solomon, Main, White & Dahl,
ISBN No; 9780137652167, all 15 Chapters Covered (NEWEST 2024)
4) The expanded view of the exchange2that includes the issues that influence2the consumer b efore,
during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects with one of
the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
2ANSWER: C
Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product2succeeds in satisfying needs and is purchased over and over again, it most likely h as attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER:2 B
Type: MC
STUDYGUIDESOLUTIONS
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