Exam (elaborations)
Exam (elaborations) BUSI 1302 INTRODUCTION TO BUSINESS
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BUSI 1302 INTRODUCTIONTO BUSINESS (MGMT 105)
HOMEWORK 1 TEXAS A&
M UNIVERSITY
, A stop in the selling process that consists of a question or statement moves the selling
process toward the actual close is known as the ___________________ close -
CORRECT ANSWERS-Trial
Which of the following is an example of word-of-mouth promotion? - CORRECT
ANSWERS--telling people through the internet about a product you've purchased
-people sharing a clever commercial with other people
The management function that evaluates public attitudes, changes policies and
procedures in response to the public's requests, and executives a program of action and
information to earn public understanding and acceptance is known as? - CORRECT
ANSWERS-Public relations
Match each major advertising category to its appropriate definition - CORRECT
ANSWERS-Product Advertising-Advertising for a good or service to create interest
among consumer, commercial, and industrial buyers
Retail Advertising-Advertising to consumers by various retail stores such as
supermarkets and shoe stores
Mobile Advertising-Advertising that reaches people on their cell phones
Online Advertising-Advertising messages that appear on computers as people visit
different websites
Advocacy Advertising-Advertising that supports a particular view of an issue. Such
advertising is also known as cause advertising
A person with the means to buy a product, the authority to buy, and the willingness to
listen to a sales manager is known as a? - CORRECT ANSWERS-Prospect
Putting products into TV shows and movies where they will be seen is known as
product? - CORRECT ANSWERS-placement
If a push strategy is successful, then consumers are more likely to find out about a new
product after? - CORRECT ANSWERS-Seeing it in stores
Recognizing it in a movie
Seeing a TV ad
Rank the following steps of a promotional campaign from first to last. Put the first step
on top. - CORRECT ANSWERS-1. Identify a target market.
2. Define the objectives for each element in the promotion mix.
3. Determine a promotional budget.
4. Develop a unifying message.
5. Implement the plan.
6. Evaluate effectiveness.
Distribution of audio feeds over the internet to subscribers is known as? - CORRECT
ANSWERS-A podcast
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