Casual dining restaurant Right Ans - typically offer full menus of both foods
and beverages in an informal service atmosphere
Examples of Casual Dining Restaurants' Right Ans - Applebee's, Chili's,
Ruby Tuesday's, LongHorn Steakhouse, Olive Garden, Red Lobster
,The Cheesecake Factory, P.F. Chang's
Who are the markets of Casual Dining Restaurants'? Right Ans - Generation
Y, Generation X, Baby Boomers
Generation Y (Millennials) Right Ans - those born between the early 80s
and the mid-90s. The best ways to reach them are through social media and
grass-roots marketing.
Generation X Right Ans - those born between 1965 and 1981. They
respond to concepts promoting excitement, entertainment, and group
interaction.
Baby Boomers Right Ans - those born between 1946 and 1964. They
respond well to target marketing and are easier to accommodate and satisfy
than other markets.
Trends in the menu consideration for food Right Ans - synthesizing foods
from different cultures
Trends in the menu consideration for food Right Ans - The
"miniaturization" trend has grown as chefs respond to guest requests for
smaller portions
Trends in the menu consideration for food Right Ans - offers fresh, local,
and/or sustainable food products.
Trends in the menu consideration for food Right Ans - restaurants offering
breakfast selections at any time of the day.
Trends in the menu consideration for food Right Ans - Some guests are
now ordering appetizers as replacements for the main course.
, Trends in the menu consideration for food Right Ans - use of less-
expensive cuts of meat, as well as free-range pork and poultry.
Trends in the menu consideration for food Right Ans - Comfort foods like
macaroni and cheese are being revamped with different ingredients.
Trends in the menu consideration for food Right Ans - Healthy menu items
are growing in popularity as Baby Boomers experience more dietary
restrictions.
Trends in the menu consideration for beverages Right Ans - creating
signature drinks that guests perceive as special and associated with the
restaurant;
Trends in the menu consideration for beverages Right Ans - promoting
premium beverage options
Trends in the menu consideration for beverages Right Ans - creating brew
pubs with on-premises brewing; the pubs offer a variety of micro-brews and
menu styles, from upscale to "pub grub."
Trends in the menu consideration for beverages Right Ans - House brands -
served when a guest does not specify a particular brand; they are usually
priced lower than other brands.
Trends in the menu consideration for beverages Right Ans - Call brands -
spirits that guests request by brand name (e.g., Bombay Sapphire martini)
Trends in the menu consideration for beverages Right Ans - Premium
brands - costlier call brands requested by guests (e.g., Ciroc vodka martini)
Upselling
Trends in the menu consideration for beverages Right Ans - locally brewed
craft beers and artisanal micro- distilled alcoholic spirits;
Trends in the menu consideration for beverages Right Ans - cocktails made
using a number of interesting ingredients (e.g., flavored martinis, combining
alcoholic beverages with energy drinks).
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