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Strategic Brand Management Brand Resonance Pyramid with 100- correct answers 2025
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Strategic Brand Management Brand Resonance Pyramid with 100- correct answers 2025
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Strategic BrandManagement: Brand
Resonance Pyramid with
100% correct answers 2025
What's CBBE model by Keller? - answer CBBE is a marketing concept
by Keller that represents the value that a brand adds to the
products or services it offers, as perceived by customers. CBBE is
essentially the power of a brand in the minds of consumers and the
impact it has on their purchasing behavior.
According to the Customer-Based Brand Equity model, building a
strong brand involves four steps:
1. establishing brand identity
2. creating brand meaning
3. positive, accessible brand responses
4. Building brand relationships with customers
Can you elaborate on the four steps to build a strong brand? -
answer 1. Establishing proper brand identity: meaning that one
should establish breadth and depth of brand awareness - WHO are
you?
2. Creating Brand meaning: achieved through strong, favorable and
unique brand associations -WHAT are you?
3. Develop positive brand responses: What about you? What do I
think or feel about you?
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