, Intangible Resources - ✔✔assets that are rooted deeply in the firm's history,
accumulate over time, and are relatively difficult for competitors to analyze and
imitate (Human, Innovation, Reputation)
Capabilities - ✔✔represent the capacity to deploy resources that have
been purposely integrated to achieve a desired end state
Core Competencies - ✔✔Resources and capabilities that are the source of a
firm's competitive advantage that distinguish a firm competitively and reflect its
personality
VRIO Framework - ✔✔Valuable
Rare
Costly to Imitate
Organized to capture value
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