Exam (elaborations)
HOOTSUITE SOCIAL MARKETING CERTIFICATION EXAM
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HOOTSUITE SOCIAL MARKETING CERTIFICATION EXAM
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HOOTSUITE SOCIAL MARKETING CERTIFICATIONEXAM
How many photos will fully populate Twitter media gallery? - Answers- 6 tweets with
photos or videos
How many characters of Twitter bio field appear to customers in search engine results?
- Answers- 140 characters
Where to share branded hashtag for Twitter? - Answers- Bio area
Twitter Lists can - Answers- Can be public or private
What is a Twitter list - Answers- a curated group of Twitter accounts
Profile Picture - Answers- (1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
Your Twitter "Likes" tab allows you to: - Answers- curate and display tweets from others
that you have liked and find valuable
Private Twitter Lists are a great way to - Answers- keep up with competitors' content
without publicly following them.
On your FB Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? - Answers-
Call-to-action button
The FB page moderation feature: - Answers- prevents comments that contain certain
words from being posted.
Let's you segment your company offerings by target market and are a great way to
focus on different products separately so you can modify positioning and messaging. -
Answers- LinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are
compelled to navigate to your website for more information about your company.
(True/False) - Answers- False
Instagram allows you to include clickable links in the following area(s): - Answers-
Website Field
Instagram doesn't offer many options for formatting your bio within the app, but there is
a workaround for adding line breaks to your bio description to make it easier to read.
, What is that workaround? - Answers- Draft your bio using the notes app on your device,
then paste your formatted copy into the bio field.
When optimizing your YouTube page, what do you use for grouping together relevant
videos so viewers progress naturally from video to video, thus generating more views
through their session. - Answers- Playlists
Tools for tactical success. - Answers- upContent, Right Relevance, Buzzsumo,
Flashstock, Hootsuite
What are two factors to consider when figuring out scheduling of content. - Answers-
Timing and Key Dates
You should keep your brand voice consistent. (T/F) - Answers- True
Social media objectives should: - Answers- Adhere to the S.M.A.R.T. framework
What does S.M.A.R.T. stand for? - Answers- specific, measurable, achievable,
resourced, time-bound
When pitching your budget to decision makers, focus on conveying two things: -
Answers- (1) demonstrate ROI from the current year, and (2) showcase the value of the
initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - Answers- paid, owned, earned
What has become increasingly important because of the decline of organic views AND
because of the overall increase in the volume of content being published on social
channels. - Answers- Paid tactics.
Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally. (True or
False) - Answers- False
What element of a Crisis Management Plan defines the process that should unfold once
an issue or crisis is identified? - Answers- Decision Tree
What are the 3 R's that help you evaluate advocacy candidates? - Answers- relevance,
reach, and resonance
In the 3 R's of evaluating advocacy candidates, what does resonance refer to? -
Answers- The level of engagement they have with their audience.
Brand advocacy programs should contain what 4 components? - Answers- program
goals, criteria for selection, a plan for onboarding, and a plan for continued engagement
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