HOOTSUITE CERTIFICATION EXAM STUDY GUIDE,
HOOTSUITE EXAM
Why is it important to connect your social networks to Hootsuite?
A. You cant do anything in Hootsuite without performing this step first
B. It provides enhanced analytics data
C. Without it, you'll only be able to listen to conversations, but not respond
D. Without it, you'll only be able to publish messages, but not engage with your
audience - Answers- A. You cant do anything in Hootsuite without performing this step
first
What is the most popular and loved feature of Hootsuite?
A
social media analytics and metrics
B
the ability to schedule and publish messages to multiple accounts at once
C
geo-locating conversations and geo-targeting messages
D
the ability to automate all your social media activities - Answers- B
the ability to schedule and publish messages to multiple accounts at once
Which of the following statements about adding social networks to Hootsuite is false?
A
You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram,
Pinterest, and WordPress accounts.
B
You can link any supported social network to Hootsuite, regardless of whether you have
account access.
C
You can connect Hootsuite to any supported social network to which you have account
access.
D
By adding an account you're giving the Hootsuite platform permission to manage that
account. - Answers- B
You can link any supported social network to Hootsuite, regardless of whether you have
account access.
To begin using Hootsuite, you need to connect your social media accounts. Two areas
where you can add a social network are: (pick two)
Choose ALL answers that apply.
A
the compose box
,B
tools drop down menu
C
Streams view
D
quick search
E
account & settings / user profile - Answers- C
Streams view &
E
account & settings / user profile
Which of the following is not a feature of Hootsuite?
Choose only ONE best answer.
A
the ability to fully automate your social media marketing activities (i.e., the Autopilot
feature)
B
the ability to schedule and publish messages to multiple accounts at once
C
the ability to monitor conversations and engage with your audience across multiple
social networks
D
geo-locating conversations and geo-targeting messages - Answers- A
the ability to fully automate your social media marketing activities (i.e., the Autopilot
feature)
Which Hootsuite feature would you use to draft and schedule a message with images to
LinkedIn, Twitter, and Facebook?
Choose only ONE best answer
A
Composer
B
Streams
C
Content Library
D
Impact
E
Assignments - Answers- A
Composer
If you come across an article online that you'd like to quickly share with your audience,
the most effective Hootsuite tool to use is the:
,Choose only ONE best answer.
A
RSS Feed
B
Compose box
C
Publisher
D
Hootlet
E
Assignments - Answers- D
Hootlet
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly'
link. Which of the following are reasons you'd want to use this feature. (pick two)
Choose ALL answers that apply.
A
owly links are prioritized by social networks
B
owly links provide higher resolution previews of the webpage being linked to
C
owly links are trackable, which means you can track how many people clicked it
D
owly links use less characters than regular URLs
E
owly links are perceived as more trustworthy than regular URLs - Answers- C
owly links are trackable, which means you can track how many people clicked it
D
owly links use less characters than regular URLs
When publishing to Pinterest from Hootsuite, you must include two items, which are:
Choose only ONE best answer.
A
a target audience and a link
B
a caption and a photo
C
a photo and a link
D
a scheduled time and a photo - Answers- C
a photo and a link
, Someone with an Instagram business account will need to use the __________
workflow when publishing a video to Instagram using Hootsuite.
Choose only ONE best answer.
A
Mobile Notification
B
Direct Publishing - Answers- A
Mobile Notification
When it's time to publish an Instagram message to a personal Instagram account, how
does the Hootsuite mobile app alert you that it's time to press the publish button in the
Instagram app?
Choose only ONE best answer.
A
text message
B
calendar reminder
C
email
D
push notification
E
a gentle owl hoot - Answers- D
push notification
The following features are accessible on Hootsuite Mobile:
Choose only ONE best answer.
A
Streams, Content Library, Insights, Search, and Settings
B
Publisher, Comments, Compose Box, Search, and Insights
C
Publisher, Streams, Campaigns, Insights, and Settings
D
Streams, Publisher, Compose box, Search, and Settings - Answers- D
Streams, Publisher, Compose box, Search, and Settings
Hootsuite's ever-growing library of 100+ partner apps and integrations is called the:
Choose only ONE best answer.
A
App Directory
B