APMP Foundational Latest Update 2024 -2025 Exam/
Actual Exam Questions with Correct Verified
Answers/ Graded A+
How can intimacy be built with readers through writing? - Correct Answer - By using
personal pronouns such as we, us, you
How should contractions be used in proposals? - Correct Answer -- If your reader is
someone you don't know well and/or that you know is more traditional, avoid using
contractions
- If you have a closer relationship with your reader and/or want the proposal to have a
familiar, personal tone, use contractions more often
How should paragraphs be structured? - Correct Answer - With the topic/comment/point
pattern
- Topic (main idea of the entire paragraph)
- Comment (proofs)
- Point (remind readers of the topic's importance; reinforce win themes and
differentiators)
5 techniques that make it easier for evaluators to read proposals- Correct Answer -1.
Use informative headings
2. Use numbered and bulleted lists appropriately
3. Transition between sections
4. Use graphics to describe ideas
5. Build a familiar schema (repeatable model for all your unsolicited proposals that
readers will come to expect from your future proposals)
pg. 1
,Informal table of contents- Correct Answer - Introductory paragraphs at the beginning of
each section
What are telegraphic headings recommended for? - Correct Answer - Sections such as
Executive Summary, Proposal Overview, Technical Proposal, Appendices, Clarifications
How to develop good headings- Correct Answer -- Write them as early as possible when
creating the proposal outline
- Determine your key selling points and write informative headings to match
- Limit or avoid question headings
Why are graphics and action captions so important to use in your proposals? - Correct
Answer -- They have been proven to improve win rates
- Visual aids make arguments more persuasive
- Graphics drastically improve recollection and speed up communication
When is the best time to create graphics and action captions? - Correct Answer - Before
writing the proposal; use them as a roadmap for writing and to ensure the team is on the
same page
Process of using graphics to develop writing: - Correct Answer -1. Write action captions
that express the message you want to send to readers
2. Use action captions to develop graphics that convey the messages visually
3. Use graphics and captions to write content
3 situations where proposal graphics are especially important: - Correct Answer -1. Your
information is too complex for words alone
2. The information is a critical success factor
3. You want to influence emotions
pg. 2
, When should proposal production planning begin? - Correct Answer - during the pre-
RFP stage
How much of the available proposal development time should be allotted to production
efforts? - Correct Answer - 10%, scaling up or down depending on the size and delivery
type of the proposal
How to improve email communication for virtual teams - Correct Answer - - Create a
proposal-team distribution list
- Create a standard email template
- Use a standard, informative subject line that clearly identifies the proposal
- Put key info in the body of the email, not attachments
two types of proposal debriefing - Correct Answer - - internal lessons-learned debriefing
- customer debriefing
When should an internal debriefing be held? - Correct Answer - soon after bid
submission
When should a customer debriefing be held? - Correct Answer - after the customer has
made a final award decision
Things learned in an internal debriefing - Correct Answer - - How efficiently you
operated
- Strengths and weaknesses of your proposal process
Things learned from a customer debriefing - Correct Answer - - How a specific customer
evaluated the proposals
- What really mattered to the customer
- How you can improve early customer interaction
- What you did well
pg. 3
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