2024 newest| OBJECTIVE ASSESSMENT1 WGU
C201 BUSINESS ACUMEN |2024-2025
UPDATE|COMPREHENSIVE QUESTIONS AND
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Practice questions for this set
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Consumer Behavior
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Cooperative arrangement in which two or more businesses jointly market each
1
other's products
actions of ultimate consumers directly involved in obtaining, consuming, and
disposing of products and the decision processes that precede and follow these
actions
strategies that establish relatively high prices to develop and maintain an image of
3
quality and exclusiveness
A high-tech startup product
company is launching a
marketing campaign for
its new social media
portal by highlighting
how the portal exceeds
the connectivity and
collaboration capabilities
of all other social media
sites.
Which type of
competitive advantage is
this company leveraging?
Which marketing strategy Everyday Low Pricing
is devoted to maintaining
continuous bottom line
prices rather than relying
on short-term price-
cutting tactics such as
cents-off coupons,
rebates, and special
sales?
When would a pull When demand for the product is driven by the end
promotional strategy user
enhance a competitive
advantage to market a
product better than a
push strategy?
Which marketing tool is Affinity Programs
often used to build
effective relationship
marketing campaigns?
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