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Exam (elaborations)

APMP Foundation Exam Questions And Answers 100% Pass

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  • Course
  • APMP Foundational
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  • APMP Foundational

APMP Foundation Exam Questions And Answers 100% Pass ACCOUNT PLAN - answerAn account plan is a sales plan that is specific to one particular customer and will cover multiple opportunities with that customer. The time span is typically two to five years. ACTION CAPTION - answerA short informativ...

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  • November 12, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • APMP Foundational
  • APMP Foundational
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Thebright
©THEBRIGHT EXAM SOLUTIONS

11/8/2024 12:08 PM


APMP Foundation Exam Questions And
Answers 100% Pass


ACCOUNT PLAN - answer✔An account plan is a sales plan that is specific to one particular customer and
will cover multiple opportunities with that customer. The time span is typically two to five years.

ACTION CAPTION - answer✔A short informative statement against a graphic which provides additional
information about the content of the graphic that will help the reader draw the right conclusion.

ADVANTAGE - answer✔is in the opinion of the seller, a benefit or possible benefit to the customer. They
may arise when the customer's issues are unclear to the seller and the seller makes assumptions about
the customer issues.

BENEFIT - answer✔A benefit of an offer will resolve a customer issue. To claim a benefit, there must be
a feature of the offer that clearly allows the benefit to be realized.

BID CENTER - answer✔is a support organization dedicated to generating proposal and other response
documents for customers during the business acquisition cycle. also called Proposal Center.

BIDDER COMPARISON MATRIX - answer✔A tool used to compare a potential offer against possible
competitor offers as judged by the customer.

BEST AND FINAL OFFER (BAFO) - answer✔A customer request for a document that describes your
organizations final price. There must be more than one request for a BAFO. The customer will request
after the proposal has been submitted and to select the final companies to negotiate with.

BLACK HAT REVIEWS - answer✔Review of competitors' likely strategies and solutions by people who are
independent of the pursuit team and are experts on the customer and competitors.

BOILERPLATE - answer✔Text and graphics that is stored so that it is available for repeated use in
multiple proposals.

BUSINESS CASE - answer✔The term business case may be used to describe an internal documented
argument for bidding a particular opportunity and will typically focus on the commercial aspects of the
bid. The same term may also be applied to a proposal section that is aimed at giving the customer
commercial justification for making the purchase.

CAPTURE PLAN - answer✔Documented analysis, strategies, and actions initiated following the pursuit
decision that details customer issues, considerations relating to competitor and integral positioning,

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