Exam (elaborations)
Walmart Sponsored Search Questions and Answers Graded A+
- Course
- Institution
Walmart Sponsored Search
[Show more]
Content preview
Walmart Sponsored SearchWhat are the elements of a high-quality item page? - answer At least five photos.
Keywords mentioned in the key features.
A bulleted list of three to 10 of the item's most important benefits and features.
Awareness - answer Goals: Tell your brand story; reach a wide audience, including
potential new customers; help build trust and confidence in your brand
Metrics: Search page impressions, browse page impressions, category page
impressions, new-to-brand sales
Consideration - answer Goals: Reach customers in a shopping mindset, encourage
them to consider you as they research your competitors
Metrics: Clicks, click-through rate, item page visits
Conversion - answer Goal: Engage with high-intent customers ready to buy
Metrics: Sales, ROAS, new-to-brand sales
Which factors determine whether a Sponsored Search ad will be served to a customer?
- answer The advertised item's historical performance at Walmart
Item attributes such as brand, color and size
The customer's engagement with the item
True or false: Walmart's platform determines which Sponsored Search ads to serve
based on relevance, bid amount, customer intent and other important factors. -
answerTrue
What factors into displaying results for Sponsored Search? - answerHistorical
performance
Item description (brand, color, size, etc.)
Keywords
What are some things a seller can do to win the Buy Box? - answerOffer a competitive
price point
Ensure your product is consistently in stock
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller julianah420. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now