Exam (elaborations)
UCSB COMM 88 Final Exam with Complete Solutions
- Course
- Institution
UCSB COMM 88 Final Exam with Complete Solutions
[Show more]
Content preview
UCSB COMM 88 Final Exam withComplete Solutions
stratified sampling Correct Ans-divide population into sub-sets of a particular variable,
stratify for demographic variables, select randomly from each strata to get right proportions of
the population
ecological fallacy Correct Ans-making unwarranted assertions about individuals based on
observations about groups
systematic error/sampling bias is caused by Correct Ans-low response rate, imperfect
sampling frame, using non-representative sampling methods
multistage cluster sampling is useful for... Correct Ans-large target populations where
individuals are not listed
multistage cluster sampling Correct Ans-making clusters and sampling from them
pros of multistage cluster sampling Correct Ans-practical for large populations, reduces costs
cons of multistage cluster sampling Correct Ans-introduce sampling error in each stage
,when starting representational sampling... Correct Ans-define target population, construct
sampling frame
coverage error Correct Ans-a sampling error that occurs when the sampling frame isn't fit for
the target population
can you generalize results from non-representative samples? Correct Ans-no
types of non-representational sampling techniques Correct Ans-convenience sample,
purposive sample, network/snowball
convenience sampling Correct Ans-select individuals that are available
purposive sampling Correct Ans-select individuals for a characteristic
network/snowball sampling Correct Ans-select individuals who contact other similar
individuals to get them in the study..etc.
goals of surveys Correct Ans-identify attitudes and behaviors, examine relationships
between attitudinal variables measured
steps in survey research Correct Ans-establish the goals of the study, determine your sample,
construct survey questionnaire, administer questionnaire
,cross-sectional survey Correct Ans-one snapshot in time, different samples
longitudinal survey Correct Ans-multiple snapshots in time, same sample
types of longitudinal surveys Correct Ans-panel, trend, cohort
panel survey Correct Ans-same people each time, just over time
trend survey Correct Ans-different random samples from the same target population
cohort survey Correct Ans-different samples, but same group of people banded together
types of surveys Correct Ans-self-administered surveys, interview surveys, experience
sampling
types of self-administered surveys Correct Ans-mailed surveys, online or emailed
questionnaires, handouts, diaries
pros of self-administered surveys Correct Ans-easy, inexpensive, no interviewer influence,
privacy, random administration or not
, cons of self-administered surveys Correct Ans-must be self-explanatory, suffers from low
response rates
ways to increase response rates in self-administered surveys Correct Ans-inducements, make
it easy to complete, persuasive cover letter, advance mailings
limitation of online surveys Correct Ans-lack of control over randomness
how to overcome limitation of lack of randomness in online surveys Correct Ans-draw
participants from bounded population, don't open to social media
phone interviews are better than face to face because.. Correct Ans-quicker results, reduced
costs, more privacy, more efficient
phone interviews are better than self-administered surveys Correct Ans-more detail possible,
better response rate
experience sampling is good for... Correct Ans-selecting panels and for longitudinal studies
experience sampling Correct Ans-getting immediate results (ex: apple watch)
double-barreled question Correct Ans-two questions in one
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamRoom. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now