MKTG 371 ACTUALLY CH.11 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
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Course
MKTG 371
Institution
MKTG 371
MKTG 371 ACTUALLY CH.11 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
________ describes the capacity to alter the actions of others.
A) Social power
B) Social pressure
C) Social interaction
D) Social involvement
A
A(n) ________ is an actual or imaginary individual or group c...
MKTG 371 ACTUALLY CH.11 EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS VERIFIED
________ describes the capacity to alter the actions of others.
A) Social power
B) Social pressure
C) Social interaction
D) Social involvement
A
A(n) ________ is an actual or imaginary individual or group conceived of having
significant relevance upon an individual's evaluations, aspirations, or behavior.
A) opinion group
B) demographic group
C) reference group
D) focus group
C
A type of reference group is ________.
A) membership
B) aspirational
C) avoidance
D) all of the above
D
,Power that is granted by virtue or a social agreement, such as the authority we
give to police officers, is called ________.
A) referent power
B) information power
C) legitimate power
D) expert power
A
________ argue(s) that each of us has several "selves that relate to groups."
A) Cultural pressures
B) Social loafing
C) Social identity theory
D) Membership groups
C
If a consumer admires the qualities of another person and copies his or her
behaviors, the person that is copied has ________ power.
A) referent
B) informational
C) legitimate
D) coercive
A
________ influence helps the consumer make decisions about specific brands or
activities.
A) Normative
, B) Social cue
C) Selective
D) Coercive
B
A group composed of people that the consumer actually knows is called a(n)
________ reference group.
A) aspirational
B) tribal
C) membership
D) networked
C
A reason why consumers conform is ________.
A) cultural pressures
B) fear of deviance
C) commitment
D) all of the above
D
Which of the following is a new kind of avoidance group that has grown in
popularity through the Web?
A) Virtual communities of consumption
B) Virtual worlds
C) Consumer tribes
D) Anti-brand communities
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