MKTG 371 CH. 8 EXAM QUESTIONS AND ANSWERS
________ is a lasting, general evaluation of people, objects, advertisements, or issues.
A) An object
B) A power
C) An attitude
D) An image
C
The functional theory of attitudes was initially developed to explain how ________.
A) people identify...
________ is a lasting, general evaluation of people, objects, advertisements, or
issues.
A) An object
B) A power
C) An attitude
D) An image
C
The functional theory of attitudes was initially developed to explain how
________.
A) people identify with products
B) attitudes facilitate social behaviors
C) attitudes are learned from family and friends
D) attitudes change over an individual's lifetime
B
The ________ function of attitudes applies when a person is in an ambiguous
situation and needs order, structure, or meaning.
A) knowledge
B) utilitarian
C) value-expressive
D) ego-defensive
,A
Which attitude function is associated with a focus on particular social identities
and lifestyles (e.g., "What sort of man reads Playboy?")?
A) Utilitarian
B) Value-expressive
C) Ego-defensive
D) Knowledge
B
) Psychologist David Katz developed the ________ of attitudes.
A) clinical theory
B) classical theory
C) neoclassical theory
D) functional theory
D
A(n) ________ is a lasting, general evaluation of people (including oneself),
objects, advertisements, or issues.
A) principle
B) belief
C) personality trait
D) attitude
D
Which of the following general attitude functions is most closely related to the
basic principles of reward and punishment?
, A) Utilitarian function
B) Value-expressive function
C) Ego-defensive function
D) Knowledge function
A
The object of an attitude (Ao) can be an object or an issue, but not a person.
FALSE
According to the functional theory of attitudes, attitudes exist because they are
hereditary.
FALSE
The utilitarian function relates to the basic principles of reward and punishment.
TRUE
Attitudes only serve one function at a time. This is what makes them easy to
study and chart.
FALSE
A component of the ABC model of attitude is ________.
A) behavior
B) cognition
C) affect
D) all of the above
D
A component of a hierarchy of effects is ________.
A) non-experiential hierarchy
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