MKTG 371 CH. 6 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
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Course
MKTG 371
Institution
MKTG 371
MKTG 371 CH. 6 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
________ is where a person derives his or her identity in large measure from a social group.
A) Nano frame
B) Micro frame
C) Looking-glass self
D) Collective self
D
Many ________ cultures stress the importance of a collectiv...
________ is where a person derives his or her identity in large measure from a
social group.
A) Nano frame
B) Micro frame
C) Looking-glass self
D) Collective self
D
Many ________ cultures stress the importance of a collective self, in which an
individual's identity is derived in large measure from his or her social group.
A) Eastern
B) American
C) Western
D) European
A
"Casual Fridays" in American workplaces encourage the expression of a person's
________.
A) virtual self
B) dual self
,C) cultural self
D) unique self
D
________ summarizes the beliefs a person holds about his own attributes and
how he/she evaluates their self on those qualities.
A) Actual self
B) Self-esteem
C) Self-concept
D) Self-ego
C
A person's conception of how he/she would like to be is called ________.
A) self-image
B) ideal self
C) self-concept
D) self-esteem
B
The ideal self is a person's conception of how she ________.
A) adapts to play different roles
B) imagines other think of her
C) would like to be
D) realistically thinks she is
C
, Through the process of ________, people try to "manage" what others think of
them by strategically choosing clothing and other products that will convey a
positive image.
A) impression management
B) self-extension
C) self-esteem
D) social comparison
A
Consumers who have ________ are particularly good targets for marketing
communications that use fantasy appeals.
A) self-fulfilling prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves
D
Jim Smith thinks he should be more outgoing. He is looking at his ________.
A) ideal self
B) self-concept
C) looking-glass self
D) self-esteem
A
According to the sociological tradition of ________, relationships with other
people play a large part in forming the self.
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