MKTG 2500 EXAM 3 STUDY QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
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Course
MKTG 2500
Institution
MKTG 2500
MKTG 2500 EXAM 3 STUDY QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
A company producing cosmetics may have hundreds of suppliers, some of which may be selling the same or similar raw and packaging materials to other cosmetics manufacturing companies. In addition, that same cosmetics ma...
A company producing cosmetics may have hundreds of suppliers, some of which
may be selling the same or similar raw and packaging materials to other
cosmetics manufacturing companies. In addition, that same cosmetics
manufacturer may sell to a retailer that buys similar cosmetics from a number of
other manufacturers. This scenario illustrates
logistics.
distribution management.
a supply chain
distribution center.
a value chain
a supply chain
This distribution center function allows a firm to pick goods by the pallet, by the
case, or by the individual piece.
product allocation
product accumulation
product sortation
product assortment
product selection
,product allocation
When firms implement this strategy, they can achieve both economies of scale
and flexibility in their manufacturing practices.
push-pull strategy
push strategy
pull strategy
speculation strategy
distribution strategy
push-pull strategy
Wholesalers perform essentially the same function as grocery stores, but they
typically
sell to retailers or other firms that sell to consumers.
focus on the storage rather than the sale of goods.
warehouse noncompeting products for consumers.
sell directly to customers, sometimes delivering to their homes.
target e-consumers rather than on brick-and-mortar buyers.
sell to retailers or other firms that sell to consumers.
One of the benefits of using a direct marketing channel to sell products is that it
allows the producer to
avoid intermediaries and sell directly to the consumer.
, use intermediaries to sell to multiple consumer groups.
expand its consumer base and extend its geographical reach.
multiply the number of products sold to a single market.
use intermediaries to attract new markets.
avoid intermediaries and sell directly to the consumer.
All of the following are true of the logistical function of purchasing except
it has the biggest impact on the four Ps of marketing.
materials purchased for manufacturing typically account for 40 to 60 percent of
the product costs.
the savings in purchase costs can add to a company's profits.
it is a major factor in good and service quality.
it can improve product design and time to market.
it has the biggest impact on the four Ps of marketing.
C&S operates large businesses but is not well-known by consumers. It has more
than 75 high-tech facilities in 15 states and supplies supermarkets and
institutions with more than 170,000 different products. C&S is a
wholesaler.
distributor.
retailer.
franchise.
brick-and-mortar store.
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