Exam (elaborations)
Google Ads Test with 100% correct
- Course
- Institution
Google Ads Test with 100% correct
[Show more]
Content preview
Google Ads Test with 100% correctTarget your ads with keywords - Answers -When you advertise alongside search results
on the Google Search Network, you select keywords to help target your ads to people
searching for related terms. You can also choose to show your ads at certain times of
day, and specify a location and language.
Get specific about your target audience - Answers -When you advertise on websites
and mobile apps that show Google ads (called the Google Display Network) and
YouTube, you can get even more specific by choosing the age of the people you want
to reach, the types of sites they visit, and their areas of interest.
Only pay for results - Answers -You decide how much you want to spend, and pay only
when someone interacts with your ad, like clicking your text ad or watching your video
ad. You base your bids on whatever is best for your business.
Measure your ad's performance - Answers -Quickly track your ad's effectiveness and
easily make changes to improve results.
Advertise across platforms - Answers -Connect with customers no matter where they
are—on their computers, tablets, mobile phones, even in apps.
Your ad can appear on Google when people look for the product or service you offer. -
Answers -
When you create your ad, you'll choose a set of keywords - Answers -the words or
phrases that will trigger your ad to show. Then, when people search using the words or
phrases you picked, your text ads can appear alongside or above search results.
Google search sites - Answers -Ads can appear above or below search results on
Google Search. They can appear beside, above, or below search results on Google
Play, Google Shopping, and Google Maps, including the Maps app.
Google search partners - Answers -Ads might appear with search results on websites of
Google search partners. For text ads, search partners include hundreds of non-Google
websites, as well as Google Video, and other Google sites.
On websites that your customers visit - Answers -You can also choose to show your
ads to people as they browse the web. Your text, image, and video ads can appear on
the Google Display Network.
,The Display Network - Answers --is a collection of websites, including specific Google
websites like Google Finance, Gmail, Blogger, and Youtube—that show ads. This
network also includes mobile sites and apps.
-If you've ever seen an ad on your favorite news site or in your Gmail account, and
wondered how it got there, now you know: websites like these are part of the Google
Display Network.
Targeted ads on display network - Answers --Choose keywords and topics related to
what your offer
-Choose specific websites or pages
-Choose specific audiences based on their interests, demographics, or whether they've
visited your website before.
Google display network reach - Answers -"Reach" is the number of 'possible
impressions' who fit within your targeting settings. Generally each time you add a new
layer of targeting, you further narrow the potential reach of your ads. For example, if you
set up targeting for women actively looking to buy a house (that is,
"Demographics:Gender:Female" "Audience:In-market: Real Estate"), you'll have your
ads will have a narrower reach than if you target all people in-market for real estate.
However, adding additional items within a given targeting type will broaden your reach.
For example, if you have targeting for New York and then you add targeting for San
Francisco, your reach expands. Learn more
about targeting for display network campaigns - Answers -When you advertise on the
Google Display Network—which has over 2 million sites and reaches over 90% of
people on the Internet—your ads can appear across a large collection of websites,
mobile apps, and video content.
Within the vast reach of the Display Network, meet your advertising goals by focusing
your campaign. To do so, use settings and targeting, which can get your ads seen by
the people most important to your business. This article gives you an overview of
Display Network targeting methods.
Where ads might show on the Display Network - Answers -Your ads appear on the
Display Network depending on the type of targeting you use in your campaign. This
article explains your targeting options.
Your targeting options - Answers -On the Display Network, you can use ad group
targeting to help get your ads seen by certain types of people or in certain contexts or
content.
When you focus your targeting on certain types of people, you can aim to get your ads
seen by certain audiences (ex: people who've visited your site, or people that are likely
to be in the market for a given product) or demographics (ex: young men).
, When you focus your targeting certain moments, you can specify keywords or topics to
get your ads seen in the context of certain kinds of content (ex: bicycle-related content)
or on certain websites (ex: a managed placement on nytimes.com).
Bidding - Answers -To increase the impact of a particular targeting setting, adjust the
bid for it. For instance, if showing your ad to parents is particularly valuable to you, use
bid adjustments to increase your bid for parents.
Automatic targeting - Answers -For targeting that quickly and automatically optimizes,
use automatic targeting. With automatic targeting, you don't need to manage each
aspect of targeting—just let Google's systems discover what strategies work best for
you.
On different devices - Answers -You can show your ads to people as they search or visit
websites on the go:
Your text ads can appear when people search on Google from their mobile devices and
tablets.
Your text, image and video ads can appear on Google Display Network websites when
people visit these sites from high-end mobile devices, such as iPhones, Android
devices, or tablets.
Your ads can also appear on mobile apps, which are considered part of our Display
Network.
In selected locations or languages - Answers -If you have text ads, you can choose to
show them to customers in an entire country, a certain geographic location, and even to
customers who use names of locations in their searches.
To better reach your potential customers, you can also target your campaigns to the
languages they speak. And if your customers speak multiple languages, you can create
separate campaigns to manage ads and keywords for each of those languages.
How costs are calculated in Google Ads - Answers -Google Ads gives you control over
your advertising costs.
There's no minimum amount that you have to spend (although your Ad Rank must be
high enough for your ads to show). Instead, you set an average daily budget and
choose how you'll spend your money.
Control your costs- average daily budget - Answers -Your average daily budget is the
amount you're willing to spend each day, on average, for each ad campaign in your
account. The size of your budget is entirely up to you and you can edit this amount
whenever you like.
Recall that when you set your max CPC bid, the amount you're charged for a click on
your ad in a given auction could be less than your max. This means the amount you pay
for a click on your ad - your actual CPC - will likely vary from auction to auction. Even
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now