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Google Ads Search Certification Exam Questions and Answers
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Google Ads Search Certification Exam Questions and Answers
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Google Ads Search Certification ExamQuestions and Answers
You're a brand manager with an eCommerce retail company. You're looking to
advertise online and measure the volume of sales coming from your digital campaigns.
Which of the following benefits of Google Ads could help you accomplish your goal? -
Answers -Results
Results - Answers -Use Google Ads' measurement tools to understand how your
campaigns are performing.
Customization - Answers -advertising options with keyword, location, and demographic
targeting.
Control - Answers -Choose how much to spend each day and in every ad auction.
Relevance - Answers -Connect with the right customers at the right times, like when
someone is searching for your products.
What are the 5 different campaign types featured on Google Ad Words circa 2020 -
Answers -Search, Display, Video, Shopping, and App
Search Campaign - Answers -Drive action on your site when users are searching for
similar products or services.
With ___ ___ ___, you can make sure potential customers notice your brand, consider
your products, and take action. - Answers -a search campaign
What did La Quinta Inn & Suites do to drive early consideration and re-engage with
travelers throughout their trip research? - Answers -used data from their customer
loyalty program to target Google Search ads and create a strategy to bid on users
differently at various stages of the purchase journey, while also driving down their cost-
per-booking.
Display Campaign - Answers -Increase brand awareness when users are browsing
content they're interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with specific interests
across the web. - Answers -a display campaign
,Video Campaign - Answers -Reach your target audience at scale and bring your
business' story to life.
___ ___ ___ can help you bring your business's story to life. They engage customers in
different ways, like showing ads before their favorite music video or while they're
researching an upcoming purchase. - Answers -a video campaign
Shopping Campaign - Answers -Promote your products, share details about your
inventory, and boost traffic to your online or physical store.
Use ___ ___ ___ to advertise your online and local inventory, boost traffic to your
website or local store, and find better-qualified leads. - Answers -a shopping campaign
App Campaign - Answers -run ads across Google's largest properties, including Search,
Play, and YouTube, as well as thousands of mobile sites and apps.
With ___ ___ ___, you can increase engagement, app installs, and even in-app actions,
like signing up for a newsletter or ordering a product. - Answers -an app campaign
Smart campaigns - Answers -the default for advertisers new to Google Ads. They're a
great fit for those who want an easy way to reach relevant customers and drive results
but have limited time or experience with managing Google Ads campaigns.
Device Targeting - Answers -Reach your customers on any device, including desktops,
tablets, and smartphones.
Location and Language Targeting - Answers -Your campaign's ads are eligible to show
to customers in particular locations, or to customers who've chosen your selected
language as their browser's language setting.
Bidding and Budget Settings - Answers -control how you pay for users to interact with
your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and
your budget is the average amount that you're comfortable spending each day on your
campaign.
Ad extensions - Answers -Include even more information with your ads, such as location
details, links to pages on your website, and your phone number.
These ads show up next to Google search results and on other Google partner sites,
like YouTube, when people search for products or services you offer. - Answers -Search
These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network. - Answers -Video
, These ads promote your products by giving users detailed information about what
you're selling. They appear on Google Shopping and next to search results. - Answers -
Shopping
These ads drive engagement, app installs, and in-app purchases. They appear across
the Google Search and Display Networks, as well as on Google Play and YouTube. -
Answers -App
Campaigns - Answers -created around a marketing goal and set up based on the
actions you'd like customers to take.
Marketing goal - Answers -main thing you want to achieve for your business and can be
changed at any time.
Networks setting - Answers -indicates where you want your ad to appear, based on the
campaign type you select
Language targeting - Answers -allows you to restrict where your ads may appear, based
on the user's language settings and the language of the site.
Web traffic - Answers -get more customers to learn about your new products
Leads - Answers -gathering contact details through a signup page
Sales - Answers -marketing goals that will help you encourage customers to complete a
purchase
bid amounts - Answers -the maximum amount Your Adventure will pay when a
customer clicks on their ad
Headline - Answers -To catch customers' attention
URL - Answers -To reach a particular page on the Your Adventure site
Description - Answers -To highlight the details of what Your Adventure is offering
Kid's Bike Sale at Your Adventure | 20% off all kid bikes & free shipping would be an
example of ___ ___. - Answers -a headline
https://www.example.com/kidsbikes would be an example of ___ ___. - Answers -a URL
would be an example of ___ ___. - Answers -a description
If you want to increase sales of kids' scooters by creating an end-of-the-year sale,
what's the best way for you to do this? - Answers -Create a new ad group for the end-of-
year sale.
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