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Google Ads Measurement Certification Exam Answers
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Google Ads Measurement Certification Exam Answers
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Google Ads Measurement CertificationExam Answers
- Answers -Thank you!
What are the 4 benefits of using Google My Business? - Answers -1. Share information
with customers (new and current)
2. Manage multiple listings together
3. Engage with customers
4. Get insights on customer behavior
When you create your Google My Business account, what information do you add to
your listings? - Answers -1. the address for each location,
2. corresponding phone numbers,
3. open hours,
4. and a link to your website
5. and online menu (if needed)
If you don't have a website, could you still create one using Google My Business? -
Answers -Yes, using the Google My Business website builder.
What are the 4 ways you can engage with customers using Google My Business? -
Answers -1. Respond to reviews
2. Communicate with customers (via direct messages and posts).
3. Get calls and direct requests from customers
4. Let customers make bookings right from the listings
Using the insights feature in Google My Business, what types of insights can you find? -
Answers -1. You can see how many people saw your business online and the types of
things they're searching for.
2. Using the search report, you can view driving direction requests.
Can you connect your Google My Business account to Smart campaigns? - Answers -
Yes.
If you want to communicate new specials or promotions, what Google My Business
feature should you use? - Answers -With Google My Business you can add posts to
your listing to let your customers know about special promotions or upcoming deals.
What are the 2 types of Google My Business accounts? - Answers -1. individual user
,2. location group - a location group is essentially a folder of locations that you create
within your user account.
What are the 2 ways to claim an existing listing on Google My Business? - Answers -1.
Sign up or log in to Google My Business. As you enter your business information, the
system will suggest possible matches. Select your business and confirm that you're
authorized to manage it.
2.
Locate your business listing in Maps, and select 'Claim this business.'
What are the 2 things you can do if someone has already claimed your business? -
Answers -1. If someone in your organization has already claimed the business, it's
possible to add more users to that account.
2. If you don't recognize the account that verified the listing, you'll have to request
ownership and follow the directions to claim your business.
How do you add authorized users to your Google My Business account? - Answers -
Just invite your desired users right from the Users menu and specify their role.
What are the 3 levels of permission for authorized users of your Google My Business
account? - Answers -1. Owner,
2. Manager,
3. Communication Manager.
What are the 3 ways to verify a listing? - Answers -1. phone,
2. email,
3. postcard (which can take up to two weeks to do).
If you have more than one location, what are the 2 ways you can verify your listing? -
Answers -1. If you have more locations, you'd repeat the process with each of your
locations.
2. If you have 10+ locations, you could request for bulk verifications.
How can you complete the verification process of your listing? - Answers -By entering a
5-digit code, sent to you by Google, for each location.
What are the steps to building a website using Google My Business? - Answers -1. Sign
into Google My Business
2. Select Website from the Home menu
3. Check and update your business information
4. Upload photos
5. Optionally offer a virual tour of your store, and a cover image of your store.
6. Personalise your website from a variety of templates
7. Choose a unique domain name and point it to your new website
,How long to posts last on Google My BusinesS? - Answers -7 days
What features can you add to your post? - Answers -1. A photo
2. A brief summary
3. A 'Buy' button
What are the steps for setting up bulk verifications? - Answers -1. Sign into your Google
My Business account - which allows you to centrally manage all of your locations.
2. Create your bulk upload spreadsheet
3. Request for bulk verification - bulk uploading a spreadsheet doesn't automatically
lead to a verification request. So you need to fillsout a verification request form.
What 5 fields are included for each location in your bulk upload spreadsheet? - Answers
-1. Store code - Store code is a unique ID that you'll assign to each of their locations so
changes are accurately applied in their account. Each location must have its own
unique code, but it won't be publicly visible anywhere on Google.
2. Business name - this is the name that will appear on Google. Remember to represent
the business exactly as it appears in the offline world. You'll need to double-check that
spelling, spacing, and capitalization all match.
3. Business location - there are several fields that define business location. Addresses
are pretty straightforward, but make sure you don't have any typos and the information
is complete. Take care to double-check the postal code, since sometimes spreadsheet
software will delete leading zeros.
Latitude and longitude aren't required, but they're helpful in case there's an issue.
They're only used when there's trouble locating the address on the map.
4. Phone and website - you'll want to make sure the phone number is correct and
entered numerically. Use a local phone number instead of a call center number, and
make sure to use direct phone numbers and URLs rather than redirects.
5. Categories - choose a category that best represents your client's business as the
primary category. You'll want to make this category consistent across all locations.
You can also add up to nine additional categories, if needed.
How long does it take for a bulk verification to be processed? - Answers -Up to a week.
What is the minimum number of locations you can have to request for bulk verification?
- Answers -10
, What are the 2 types of bulk upload issues? - Answers -1. Required fields
2. Number of locations
What are the 3 types of reasons some of your locations can be disapproved? - Answers
-1. Locations not open - locations that are under construction or have not yet opened to
the public aren't eligible to add information in Google My Business. You'll need to wait
until after they've had their grand opening.
2. Incorrect business name - it's just a matter of matching what's written on the sign
outside your door — making sure the business name reflects the same capitalization as
it does in real life. You'll also want to refrain from adding additional information (like the
store code) that doesn't reflect its name in the real world.
3. Multiple locations in one - multiple locations at the same physical location aren't
permitted. If your client has a location with both a bar and a sit-down restaurant, you'll
want to consolidate them under a single title.
If you have a lot of locations, or locations that frequently need updating, what can you
do to make managing the data simpler? - Answers -You might want to consider
connecting with a developer to take advantage of the Google My Business (GMB)
application programming interface (API) and write applications that manage a Google
My Business account and location data.
What's the benefit of coupling your store listing with a targeted ad campaign? - Answers
-You have more control over how often and where your business is showing.
What is a Location Extension? - Answers -Location Extensions helps people find your
locations by showing your ads along with your address, a map to your location, or the
distance to your business. They display an extra line right within your ads, allowing
customers to instantly get directions to the business and/or call directly from the ad.
How do you link your Google My Business account with your Google Ads account using
Location Extensions? - Answers -1. In Google Ads, you select +Extensions tab within
the Location Extensions section of the Extensions tab.
2. You're then prompted to link your Google My Business Location Groups by entering
the associated email address. You can link either business or personal accounts with
Google Ads to use Location Extensions.
What's the difference between using a personal or business account to link your Google
My Business acocunt to your Google Ads account? - Answers -Linking a personal
account enables locations in all business accounts for use in Google Ads.
Linking a single business account will only use locations from that account.
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