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Google Ads Certification Exam Questions and Answers
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Google Ads Certification Exam Questions and Answers
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Google Ads Certification ExamQuestions and Answers
You manage in-house marketing for a travel app company and are looking to develop
assets for their app campaign. Which of the following assets follows guidance for
standing out with high quality images? - Answers -An action shot taken directly from the
app
You're creating a video ad with a purpose to ask people to take action. Which technique
would best support that goal? - Answers -Include a specific call-to-action (CTA).
Which aspect ratios are accepted for image assets in app campaigns? - Answers -1:1,
1.91:1, and 4:5
What's the difference between traditional and emerging story arcs? - Answers -The
traditional story arc builds slowly to a climax and brands at the end, whereas the
emerging story arc starts off high and has unexpected shifts to keep viewers watching.
Which technique should you use when creating a video ad with an awareness
objective? - Answers -Make people core to the story and be different, yet simple.
You're creating a video ad for a spa and your goal is to drive reservations through the
spa's website. Which call-to-actions (CTAs) should you use in the ad? - Answers -Book
now
Which of these accurately describes Google's experimentation tool? - Answers -It's a
powerful testing tool that lets you assess the effectiveness of creatives, audiences, or
other variables.
Your fitness company is new to the market and wants to differentiate itself to potential
customers through video advertising. Which of the following is a way to brand early,
often, and richly? - Answers -Draw on a wide palette of branding elements.
Which of these accurately captures Google's ABCDs of effective creative? - Answers -
Research-backed creative guidance
You manage marketing within a direct-to-consumer auto parts company and are aiming
to drive sales online. What technique should you use to connect with viewers through
video ads? - Answers -You should keep the value proposition and use case precise.
, Which of the following is a best practice when implementing an experiment? - Answers -
Test one variable for each experiment.
Which action should you take if your goal is to optimize display campaigns before
increasing budgets? - Answers -Remove and replace low-performing assets.
You're selecting imagery to use in a Discovery campaign for your appliance business
and want to make sure the images chosen follow creative guidance. Which image
should you choose to meet this goal? - Answers -An image of someone using your best-
selling dishwasher
You're planning on launching a video campaign or video ad for the first time for your
retail business. You have assets like brand images, text, and logos available. Which tool
would enable you to launch your first video ad using these assets? - Answers -Video
Creation Tools in Google Ads
You're creating a storyboard for a video ad and want to engage viewers. Which of the
following is a way to hook and sustain attention? - Answers -Use engaging pacing and
tight framing.
Which feature could help a retailer ensure that their Search ads accurately reflect
details about their company's annual sale? - Answers -Countdown customizer
How often should you view your asset report and replace low-performing assets for a
Discovery campaign? - Answers -Bi-weekly
Which of these descriptions captures the best practice for writing effective headlines
and descriptions for app campaigns? - Answers -Headlines should focus on highlighting
the key features of the app and description lines should aim to educate and inform.
You're creating a video ad to generate leads for an auto body service. How should you
present the ask for viewers to take action? - Answers -Introduce the product or problem,
then folllow up with a relevant call-to-action.
What is the maximum number of HTML, image, and video assets per ad group for an
app campaign? - Answers -20
You work for a software start up and are aiming to drive sign-ups for free trials. Which of
the following would achieve this in a video ad with an action objective? - Answers -Set
the context and include a clear call-to-action.
You developed a video with an awareness objective, but viewers aren't watching the ad
as long as you'd like. How should you help them to pay attention? - Answers -By using
audio
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