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Google Ads Certification Exam Questions and Answers
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Google Ads Certification Exam Questions and Answers
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Shopping - Answers -These ads promote your products by giving users detailedinformation about what you're selling. They appear on Google Shopping and next to
search results.
Search - Answers -These ads show up next to Google search results and on other
Google partner sites, like YouTube, when people search for products or services you
offer.
Universal App - Answers -These ads drive engagement, app installs, and in-app
purchases. They appear across the Google Search and Display Networks, as well as on
Google Play and YouTube.
Video - Answers -These ads appear on their own or within other streaming video
content on YouTube and across the Google Display Network.
How can Google Ads help you advance your business goals? - Answers --By driving
online, in-app, in-person, and over-the-phone sales
-By building awareness of your brand
-By influencing consideration of your products and services
What are the three main automation components of Smart Display campaigns? -
Answers --Automated Creatives
-Automated Bidding
-Automated Targeting
Which of the following is not a component of Google Display ads' value proposition? -
Answers -Search
Target ROAS - Answers -Revenue
Target CPA - Answers -Conversions
Target Impression Share - Answers -Visibility
Maximize Clicks - Answers -Traffic
Which of the following is a core benefit of Google Ads automated bidding? - Answers -
Auction-Time Bidding
What are the three marketing objectives that can be met via targeting on Google
Display ads? - Answers -- Build Awareness
- Drive Action
- Influence Consideration
What two types of remarketing can be used on Google Display ads? - Answers --
Dynamic Remarketing
, - Standard Remarketing
Which targeting option is best for achieving brand awareness? - Answers -Affinity
Which targeting option is best for influencing consideration? - Answers -Custom Intent
What two main ad formats can be used in a Google Display ads campaign? - Answers -
-Uploaded Ads
-Responsive Display Ads
Which is the following is not a component of Google Display ads' value proposition? -
Answers -Search
Which of the targeting options below will best help Hiroko reach a specific set of users
who are likely to be within a particular age range? - Answers -Demographic
In-Market Audiences - Answers -Reach potential customers while they're actively
browsing, researching, or comparing the types of products you sell and are close to a
conversion. Connect with those most interested in what you have to offer, using precise
segments that classify users based on their demonstrated in-market behavior and
purchase intent.
Custom Intent audiences - Answers -If you want to create a tailored audience that isn't
covered in one of our In-Market audience segments, Custom Intent is for you! Define
and reach people that have the intent to purchase, updated in real-time. Simply enter
keywords or URLs that best represent your audience or choose from one of our auto-
created audiences.
Similar Audiences - Answers -finds users that are similar to an original remarketing list
or other uploaded compatible list. It finds users that are similar in profile based on their
recent browsing and interests around different topics.
Which of the following targeting options will help Hiroko reach users similar to those on
her remarketing lists? - Answers -Similar Audiences
Remarketing - Answers -lets you show ads to the people who demonstrated their
interest in what you offer with their visit to your website or app. It's how you reconnect
with great prospects as they browse the millions of websites and apps available on the
network.
Standard remarketing - Answers -Show ads to your past visitors as they browse
network websites and use network apps. Communicate with people who've previously
visited key pages on your website across screens, giving you a powerful new way to
match the right user with the right message.
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