Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses
use __________ techniques. - correct answer ✔✔product-bundling
What concept is illustrated in the following situation: A new business uses newspaper publicity and
personal selling to attract customers and plans a special sales event to generate publicity for its grand
opening. - correct answer ✔✔Promotion
Coca-Cola, General Mills, and Pillsbury are examples of __________ brands. - correct answer
✔✔national
Which of the following helps in the interpretation of mined data: - correct answer ✔✔Visual
representation
Which marketing function helps businesses answer questions like, "Who are our customers?" and
"Where are they located?" - correct answer ✔✔Marketing-information management
Which of the following statements is true regarding the regulation of promotional activities: - correct
answer ✔✔Governmental restrictions in regard to promotional activities vary by country.
Jamie is constantly running from obligation to obligation, without a second of free time, and feels like he
is behind on all of his work. Jamie is most likely to be - correct answer ✔✔over committed.
Would a successful business ever change its marketing strategy? - correct answer ✔✔Yes, changes in the
marketplace require changes in marketing strategy.
The set of computer programs that manages the hardware and software of a computer is the - correct
answer ✔✔operating system.
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