Exam (elaborations)
MKTG 352 Principles of Marketing Research Final Exam Review
- Course
- MKTG 352 (MKTG352)
- Institution
- University Of South Carolina
what are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) which levels of measurement represent qualitative data? - ANS: nominal and ordinal which levels of measurement represent quantitative data? - ANS: interval and ratio what central tendency measure is mo...
[Show more]